About the Analytics category

Ask any questions, or share best practices about anything related to Yext Analytics and how you can deepen your understanding of customer actions and any related insights.

Good afternoon,

I am struggling to find somewhere in YEXT that defines what each report is pulling - when I run google analytics for example, it never ties out to the searches or website clicks. I show over 100 website clicks on google analytics, but in YEXT reports for website clicks it shows NONE. Where can I find this info?

Hi @Kim_Jackson,

Here is an article that talks about the different analytics metrics and what they mean. In Report Builder, definitions should also be shown for the metrics/dimensions you are pulling.

Since you are seeing a discrepancy, I would recommend reaching out to your CSM to take a further look at your account.