I updated the UTMs for my entities so that the source/medium changed from source=extnet, medium=yext to extnet/referral - since this traffic is from the Yext’s extended network of publishers (Yellow Pages, etc).
However, I was wondering if anyone’s figured out if the specific publishers can actually be defined in GA. Or would it be easier to just use Yext’s Analytics to report on publisher insights?
Thank you,
Safa