Google 'Latino-Owned Business' Field (October '21 Release)

Yext now syncs the ‘Latino-Owned Business’ field for locations with qualifying Google My Business categories. You can now indicate if your business is ‘Latino-Owned’ in the Knowledge Graph by following the steps in this Community Post.

To indicate your business is a Latino-Owned Business on Google My Business:

  1. Click Knowledge Graph in the top navigation bar.
  2. Click on the entity you would like to edit, or select a set of entities to edit multiple entities at once
  3. Click Google My Business Attributes in the left sidebar.
  4. Click on the From the business field.
  5. Click on the drop-down button next to Identifies as Latino-owned and select Yes.
  6. Click Save to push this attribute directly to your Google My Business listing.

This feature was automatically added to Production accounts, so can start using it today!

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Hi there, is the Latino-owned attribute available worldwide or country specific?

Hi Laura,

This is primarily a US feature; however, you can check to see if it is supported in a specific country by navigating to the entity with that locale and seeing if the option is available.

Let us know if you have any other questions or trouble.


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