Hi community,
I wanted to share a powerful way of visualize your Answers search analytics: In Excel, you can create a heat map using the coordinates associated with your Answers search logs.
Follow these steps:
1. Export Search Logs
Start by exporting your search logs.
2. Manipulate your File
In your output file, remove any unneeded rows (e.g. Configuration Label: STAGING and Traffic: INTERNAL).
Next, copy the following columns into a new Excel file (make sure the new file is an .xlsx file): Search Term, Search ID and Lat, Long. Split the Lat, Long into two separate columns by using Data > Text to Columns
Create an ordinal column that simply counts your rows from top to bottom.
Your file should look like this:
3. Create Map
Select all of your data and click Insert > 3D Map > Open 3D Maps. If you don’t see that option check here for more info.
All set! You can now play with different layout options in the map settings. Pro tip: You can add Search Term as a filter to drill-down into specific search queries.
