Search Term Clustering Threshold Updates (Winter '21 Release)

To help improve cluster performance, we have made updates to the logic used to identify clusters and bucket them by size and performance. Users should now see fewer clusters that span multiple topics, providing more actionable insights.

We’ve also made changes to how Cluster Performance is being calculated to more accurately reflect both the performance and size of clusters. This should make evaluating how your experiences are doing even easier.

Cluster thresholds have been updated from:

  • Click Through Rate: 30%
  • % of Searches: 10%


  • Click Through Rate: 20%
  • % of Searches: 1%

Note: Search Term Clustering thresholds will be updated for all accounts in the General Availability release and will not be available for Early Access.

To learn more about Search Term Clustering, visit the Search Term Clustering training unit.