Search Tracker Insights

Analytics
1

Hi there,

I have a few questions about Search Tracker and its analytics data:

  1. Tracking site options include both desktop and mobile. When we say mobile, do we mean mobile browser, mobile app, or both combined?

  2. Are we able to see the breakdown of traffic by search engine and mobile vs desktop?

  3. Do we have instances in Search Tracker analytics where traffic sources show as “unidentified” or “unspecified”? If yes, what does this mean and under which circumstances is it likely to occur?

Thank you!
Malak

2

@Malak_Elgamal Good questions! Answers below:

1. Are we able to see the breakdown of traffic by search engine and mobile vs desktop?

This means Mobile Browser only not Mobile App.

2. Are we able to see the breakdown of traffic by search engine and mobile vs desktop?

Yes if you dimension by Search Engine under Search Tracker in Report Builder you’ll see both the Search Engine and whether it was Desktop or Mobile.

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3. Do we have instances in Search Tracker analytics where traffic sources show as “unidentified” or “unspecified”? If yes, what does this mean and under which circumstances is it likely to occur?

Can you expand on this a bit more? What does Unidentified traffic sources mean and do you have an example where you’re seeing this?

Hope that helps!

Mike