Hello all,
I have a questions to share. What’s the difference between Total Listings Impressions metric and Listings Impressions metric. I’ve search some info but it’s still not clear to me. These are the definitions:
Listings Impressions
Description: The number of times your listing appeared in search.
Total Listings Impressions
Description: The number of times your listing appeared in search results across Google Maps, Google Search, Bing, Facebook, and the broader network.
https://hitchhikers.yext.com/docs/analytics/location-listings-metrics/?target=total-listings-impressions
Total Listings impressions values are higher than Listings impressions but I’m not sure about the reason.
Appreciate it!
Hi Joaquin,
Thanks for posting this question. Total Listings Impressions includes impression analytics from all of your publishers (Google, Facebook, Bing, etc.). Listings Impressions is a new Google metric that comes from their Performance API. It has more granular dimensions like the ability to dimension/filter by App (Maps vs. Search) and Device (Mobile vs. Desktop) which is not available with Total Listings Impressions.
I understand how the current metric names may cause confusion - we’ll look into editing the metric descriptions in our documentation so that it’s more clear.
Best,
Pat