Total Listings Impressions vs Listings Impressions

Hello all,

I have a questions to share. What’s the difference between Total Listings Impressions metric and Listings Impressions metric. I’ve search some info but it’s still not clear to me. These are the definitions:

Listings Impressions
Description: The number of times your listing appeared in search.

Total Listings Impressions

Description: The number of times your listing appeared in search results across Google Maps, Google Search, Bing, Facebook, and the broader network.

https://hitchhikers.yext.com/docs/analytics/location-listings-metrics/?target=total-listings-impressions

Total Listings impressions values are higher than Listings impressions but I’m not sure about the reason.

Appreciate it! :slight_smile:

Hi Joaquin,

Thanks for posting this question. Total Listings Impressions includes impression analytics from all of your publishers (Google, Facebook, Bing, etc.). Listings Impressions is a new Google metric that comes from their Performance API. It has more granular dimensions like the ability to dimension/filter by App (Maps vs. Search) and Device (Mobile vs. Desktop) which is not available with Total Listings Impressions.

I understand how the current metric names may cause confusion - we’ll look into editing the metric descriptions in our documentation so that it’s more clear.

Best,
Pat