Tracking tag questions about mediums

Analytics
1

A client of mine sent the following questions:

“I noticed that users are being tagged with a UTM medium of “Yext”. Is that set in your system? If so what is the goal of this tag?

Ideally, I would like to tag users utilizing the Yext search bar in a different way so we can maintain the user source tracking (Organic, paid, etc.).

Let me know how your system is using the medium tag so I can have my team evaluate the best win-win solution.”

  1. I was going to first answer that the UTM medium of “Yext” is a tag we provided so that you can track which customers came from the Answers search experience. Is this correct?

  2. As for the question about other sources (organic, paid, etc) – would it be correct to say:

"On a given landing page, UTM codes would be tagged with ‘organic,’ ‘paid,’ ‘Yext’ or other mediums depending on the user’s last touch before the landing page. Therefore, if someone entered the site through the paid channel, but navigated through Answers to get to the “Order Now” page, the UTM code would reflect medium = ‘Yext’ since it was the last touch. However, if a user landed at the “Order Now” page organically, the medium would be ‘organic’ as you expected.”

  1. Is there anything else I should note in response to these questions?

Thank you!

2

Hi @Jessica_Smith,

For this to be showing up in GA as “Yext” Medium, someone must have set utm_medium=yext on particular links on their site. It is tough to say exactly what is happening without a specific link to look at, but it is clear someone set up these parameters, as we do not apply them automatically. Do you know if we updated their outbound links on the Answers experience in the Knowledge Graph with a utm_medium parameter or is that happening on their end?

If we currently are overriding the medium, then perhaps we could switch that to utm_campaign or a different level in the tagging hierarchy.