Twitter Posting| Hitchhikers Platform

Overview

Users can connect their Twitter account with Yext, and post to their Twitter timeline using the Yext social posting tool.

Tweets can include a caption and a single photo.

twitter post


Supported Features

Through Yext, users have the ability to:

  • Create a post with a caption and single photo
  • Delete a post
  • View insights on posts such as impressions and engagement.
    • Additional details on insight availability is listed below.


Setup and Linked Acount Management

A Twitter account must be linked with Yext in order to create posts. For steps to link your Twitter account with Yext, visit our How to Link Twitter help article.

Additionally, only one Twitter account can be linked per location. If you want to create multiple location posts, you will need to link a unique Twitter account to each location. Alternatively, if your business has one Twitter profile, we recommend linking to the corporate office, or primary location for the business.

Once you link your Twitter account with Yext, and assign the account to a location, it may take up to an hour for Twitter posting to become available in the Posting UI.

Update an Entity’s Linked Account

Because only one Twitter account can be linked per location, you may want to update the Twitter account that is associated with, or assign the account to a different location.

You have the ability to adjust the linked account that is associated with the entity at any time. For steps to update the entity’s linked account, vist our Update Linked Account Associated with an Entity help article.


Posting

For details on creating posts, visit our Create a Social Post help article.

Fields Supported

Field Limitations Description
Content Maximum 280 characters Content of the Tweet
Photo
  • JPEG or PNG
  • Maximum file size: 5 MB
  • Photo to be displayed alongside the post.

    Posting on Multiple Entities

    In the Posting UI you can select multiple entities at a time, and post to multiple entities at once. However, each entity needs a unique linked Twitter account in order for posts to be created.

    Also, note that posting exactly duplicate content across multiple accounts at once can lead to suspensions on Twitter. For this reason, we recommend utilizing embedded fields when making multi-entity posts.

    Visit our Create a Social Post help article for details on adding embedded fields to social posts.

    Insights

    The following insights will be available for Twitter posts:

    Field in Yext API Meaning Availability
    likeCount The number of times the post was liked Posting UI or Social API
    viewCount * The number of times the post was viewed Social API Only
    retweetCount The number of times the post was retweeted Posting UI or Social API
    quoteCount The number of times the post tweeted as a quote Social API Only
    replyCount The number of replies the post received Social API Only

    *viewCount only reflects views from the first 30 days of the tweet’s lifetime.

    Social API

    Post: List or Post: Get requests will both provide all metrics for the post.

    Posting UI

    Insights that are available in the Posting UI (likeCount and retweetCount) are visible in the post feed underneath each corresponding tweet. For example:

    orange box around link and retweet count

    Report Builder

    Insights are only currently available in the Posting UI or Social API. Social Insights will be available in Report Builder in a future release.

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