Yext Analytics requires the use of tracking pixels to capture metrics such as page visits and click counts on Yext Pages and allows you to view these metrics in your Yext Analytics reports and dashboards.
With varying compliance standards across the globe, Yext now offers more granular control over pixels while utilizing Page Builder or leveraging Knowledge Tags.
Now, you can set pixels to be:
- Always On
- Always Off
- Per-User Opt-in
Pixels are a mechanism for tracking page views and actions on your sites. These pixels collect anonymous site visitor data to give you a bigger picture of how people interact with your webpage. For organizations that cannot use pixels on their website due to privacy regulations in their region, Yext now offers more granular controls.
Configure Pixels in Page Builder:
- Navigate to the desired Page Builder template.
- Click Settings in the sidebar. Then, click on Analytics Controls and select your desired Analytics Controls.
Configure pixels in Knowledge Tags:
- Navigate to Knowledge Tags and click Add Knowledge Tags to website.
- In the second step of the setup modal will include the drop-down where you can select the desired Analytics Controls for Knowledge Tags.
Understand the Pixel Settings
“Always on’’ means these tracking pixels will be enabled, allowing Yext to capture analytics from Yext Pages.
“Always off” means these tracking pixels will be disabled, and Yext will not capture analytics from Pages. If you select ‘Always off’ for Enable Pixel, it will automatically hide the Enable Cookie option, as you cannot enable cookies or use Conversion Tracking if the pixel is turned off.
“Always off” means these tracking pixels will be disabled, and Yext will not capture analytics from Pages.
If you select ‘per-user opt in’ for either of these settings you will see a code snippet appear in your sidebar. This will need to be adjusted to include the user opt-in status from your consent management solution.