Listings Analytics Overview | Yext Hitchhikers Platform
What You’ll Learn
In this section, you will learn:
- An understanding of Listings Analytics
- The high-level Listings metrics that are available
With the explosion of search engines, maps, apps, and virtual assistants, having a clear picture of everywhere consumers find and engage with your brand across Listings is key.
One of the major benefits of Yext analytics is that they are all pulled into one place for you to view, filter by, and slice-and-dice them any way you want. From integrations with sites in the Knowledge Network we are able to pull metrics to help you get an understanding of how consumers engage with your brand on the web.
Yext then gives you flexibility to work with this data so you’re not just looking at numbers, but you can effectively filter, and drill down to understand trends and take meaningful action.
In this module we will start with some high-level overview metrics, and then drill into more specific insights and metrics you can leverage to understand your Listings.
Listings Insights in Dashboards
Listings insights are a series of out-of-the-box insights that will provide you with a series of relevant metrics about your Listings performance.
In the next unit we will dive into how you can leverage these insights to dig into certain trends and data points.
Listings Metrics in Report Builder
There are also a series of metrics in Report Builder that allow you to drill down even further into the data.
Location Listing Analytics
Below is a list of some of the Location Listing-related metrics that are supported in Yext.
|Searches||The number of times the listing was seen in the search results on Yext Knowledge Network publisher sites|
|Profile Views||The number of times a consumer clicked into the listing|
|Yelp Page Views||The number of times a consumer clicked into the Yelp listing|
|Yelp Customer Actions||The number of times a consumer took action from the Yelp listing|
|Bing Searches||The number of times the listing was seen in the search results on Bing|
|Google Search Queries||The number of times the listing appeared in a Google Search after a consumer entered a query|
|Google Search Views||The number of times the listing was viewed on Google Search|
|Google Map Views||The number of times the listing was viewed on Google Maps|
|Google Customer Actions||The number of times users took action from a Google listing|
|Google Phone Calls||The number of times a user clicked on the phone call link from a Google listing|
|Total Listing Impressions||The number of times your listing appeared in search results across Google Maps, Google Search, Bing, Facebook, and the broader network|
In addition to Location Listings, we also provide the following metrics for Event Listings:
Event Listing Analytics
Event analytics will allow you to better understand how attendees are digitally finding and engaging with your events, which can help you iterate on your event strategy moving forward.
|Event Searches||The number of times the event listing was seen in the search results on publisher sites|
|Event Profile Views||The number of times a consumer clicked into the event listing|
|Ticket Clicks||The number of times a consumer clicked on a button to get tickets|
|Facebook RSVPs||The number of RSVPs to your Facebook event|
Event Searches and Event Profiles Views can both be broken down by site. So, in addition to seeing the total views or searches, you can also compare your reach by site. For example, how many people viewed the event on Eventbrite versus on Eventful.
Additionally, Facebook RSVPs are broken down by response type, so you can see total RSVPs, as well as understand the breakdown of Yes’s, No’s, and Maybe.
You can view a full list of metrics in the Available metrics Help Center article.