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How to Navigate the Knowledge Graph

What You’ll Learn

In this section, you will learn:

  • How to navigate around Knowledge Graph
  • Common UI elements
  • Common terms

Welcome to the Knowledge Graph

You’ve made it! The Knowledge Graph is where we store all of the entities about your brand and how they’re related. The Knowledge Graph is the core of the Yext platform and understanding how to navigate around it is critical to your success in Yext. Before we get into learning about Entity Types, Fields, Data Modeling, Updating your Data in Yext, let’s take a quick moment to make sure you know how to navigate around the Knowledge Graph.

Most Important Screens & Terms

There are a number of screens and terms that will be used throughout the Knowledge Graph. Feel free to refer back to this module if you see a term and you can’t remember what it means.

Entity Search - All Tab: Entity Search All tab is the main screen you see when you click on Knowledge Graph. It is where you can search and filter for your entities, as well as initiate important actions like uploading entities, exporting entities or assigning services. The table you see here is a common Yext table with standard options to Advanced Filter, Show X Entities, and add Additional Columns. The left-side navigation helps you to know more about the entities in your graph at a glance, while also being able to quick-filter to entities.

Entity Search All Tab

Entity Search - Entity Type Group Tabs: Depending on the Entities you have in your graph, you will see Entity Type Group tabs like Locations, Events, People, Jobs and Custom. Some of these have special filters available for viewing and searching that type, like Past / Future filters for Events. These are just subsets of the entities you see in the All tab.

Entity Search Type Tabs

Entity Edit: Entity Edit is the screen where you can see an entity’s fields – or in the case of bulk edit, multiple entities at once. This screen is where you can edit the values for an entity’s fields, or do things like Schedule Updates or manage Multi-Language Profiles.

Entity edit

Enhanced Content Lists: Menus, Bios, Products & Services Enhanced Content Lists, or ECLs, are a way to send structured data around Menus, Products & Services, or Staff Bios to Listings (and at times, Pages). You will at times also store this data as Entities, all depending on your brand’s requirements. If we refer to ECLs, remember that they’re in the Knowledge Graph and typically used in conjunction with Listings. You can enable or disable these in the Account Features screen.

ECL tabs

Other Sub-Tabs in Knowledge Graph: There are other sub-tabs in Knowledge Graph, like Suggestions and Assets.

Other tabs

Account Settings for Knowledge Graph: You can find any account settings relating to the Knowledge Graph in the “Content and Templates” or “Suggestions” sections.

KG Account Settings

During this training, you will become very familiar with these screens. Feel free to click around and explore as you see fit.

unit Quiz
+20 points
    Error Success Question 1 of 3

    What is the main screen called when you click on the Knowledge Graph tab?

    Error Success Question 2 of 3

    How do you turn on ECLs (structured lists that are sent to Listings publishers)?

    Error Success Question 3 of 3

    What is Entity Edit?

    A Hitchhiker in the making! 🔥

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