Conversion Tracking - Default "Click Types"

Analytics
1

When we set up conversion actions in analytics, we set them up based on click type (row expand, driving direction, etc), which I think maps to the eventType value under the card CTAs, in the back-end component js files. A lot of the default cards have “CTA_CLICK” as the eventType by default for both CTA1 and CTA2, which I think means the corresponding click type we would set up the conversion action for is ‘Call to Action’ for both.

Few question on this:

  • Does this mean there is no way to distinguish between clicks on CTA1 vs. CTA2?
  • And if we later change the eventType to be different for CTA1 and CTA2, will that retroactively re-categorize clicks on those CTAs to the new click types?
2

Hi Alex,

Yes that’s correct - the eventType you use in the card component.js files has to line up with the available click types in Conversion Actions. If you would like to distinguish between clicks on CTA1 vs CTA2, you can set up CTA labels - see this Community post for instructions on how to do so. As that post mentions, you cannot retroactively re-categorize clicks to new click types.

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