The CTA Label property on Search Events is now supported by all Event Types! Historically, CTA Label — which allows users to provide a display label for their Search Events — was supported on only a handful of Event Types. With this change, now all Event Types support the use of CTA Label making it even easier to differentiate your Event Types.
For example, imagine you’re a doctor who has two phone numbers (one for general information and one for emergencies), and both are using the event type TAP_TO_CALL, with
ctaLabel you can differentiate these two buttons (e.g. ctaLabel = general and ctaLabel = emergency) so you can better understand which button is getting more engagement.
This feature was automatically enabled in all Sandbox and Production accounts, so you can start taking advantage of this today!