My client has custom map behavior on the older map component for Answers. The functionality allows them to click on a map pin and pop up a blurb that looks like this.
The client wants to look at map interactivity metrics for both mobile vs desktop. We were planning to use the field “CTA_Label” to do this and dimension analytics within the platform, but it looks like “CTA_Label” field in the report builder is only applicable to Event type “CTA_Click”.
I don’t want to label all of these clicks as CTA_Click because only some are true CTA clicks. For example clicking the pin is actually a Map Pin click. The phone button is actually click to call, etc…
Click Labels can actually be applied to any Click Type so that description is an oversight.
For example you can see below that Click Label is being used with the APPLY_NOW click type so you should be all set to use Click Label for your use case!
I’ll make sure to clean this up to avoid confusion in the future and let me know if you have any questions
It looks like when I add the “Click Label” dimension, it actually filters out all other click types. I am assuming this is because those clicks don’t have a label? I am just wondering if this is intentional behavior because I think the client would prefer to see everything even if it doesn’t have a label.
Maybe this just means I will need to go in and also add a label to everything?
@jyorke You’re correct - if a click does not have a click label associated to it it will be excluded. This is intentional as analytics today only returns a row if the value for all dimensions is not null however this is something we’re looking into changing.
In the meantime I would not recommend using a Click Label for every click (unless the Click Label is actually meaningful to your analysis) because that will make it difficult for you to distinguish clicks with or without click labels in the future.