New Publisher Fields (May '21 Release)

With this Release we are adding support for several exciting new Publisher Fields. These include:

  • COVID Testing Site and COVID Vaccine Site Fields that can be published on Google, Yelp, and Apple
  • New Facebook Call-To-Action Field options: ORDER_FOOD, PURCHASE_GIFT_CARDS, and FOLLOW_PAGE
  • Google My Business Attributes for Recycling Drop-off options

The additional Facebook Call-to-Action options will appear in your account automatically, and the Google Recycling Drop-off Attributes will appear based on your categories.

To turn on the COVID Testing Site Field and the COVID Vaccine Site Field in your account navigate to Account Settings and click Account Features in the sidebar. Click on the COVID Fields feature and toggle it on, then click Save.

COVID Testing Site Field
To add this data to the Knowledge Graph and publish it to your Listings you must add the ‘COVID Testing Site’ category to the desired entities. For steps on editing your categories, see the Update categories help article.

If at any point a location no longer supports COVID testing, all you need to do is remove the COVID-19 Testing Facility secondary category and this will remove all testing site information from your Listings.

The Testing Site Fields are supported on each publisher as follows:

Google
Testing fields supported by Google will appear as follows:
image

Changes to these fields are submitted to Google every Monday and Thursday.

Yelp
Yelp supports the COVID-19 Testing Site listing attribute using categories. If an entity satisfies the following requirements the ‘Vaccine Site’ attribute will be displayed on the listing as follows:

Requirements:

  • ‘COVID Testing Site’ Yext Category
  • Any additional category that maps to one of the following Yelp categories:

Supported Yelp Categories:

  • pharmacy
  • physicians
  • hospitals
  • diagnosticservices
  • emergencyrooms
  • medcenters
  • urgent_care
  • Drugstores

Apple
Apple supports the COVID Testing Site category and COVID Testing Appointment URL. These are displayed as such:

Covid Vaccine Site Field
To add this data to the Knowledge Graph and publish it to your Listings you must add the ‘COVID Vaccine Location’ category to the desired entities. For steps on editing your categories, see the Update categories help article.

If at any point a location no longer offers COVID Vaccines, all you need to do is remove the COVID-19 Vaccine Location secondary category and this will remove all vaccine site information from your listings.

The Vaccine Site Fields are supported on each publisher as follows:

Google
Vaccine fields supported by Google will appear as follows:

Changes to these fields are submitted to Google every Monday and Thursday.

Yelp
Yelp supports the COVID-19 Vaccine Location listing attribute using categories. If an entity meets the requirements listed below, then the ‘Vaccine Site’ attribute will be displayed on the listing as follows:

Requirements:

  • ‘COVID Vaccine Location’ Yext Category
  • Any additional category that maps to one of the following Yelp categories:

Supported Yelp Categories:

  • dentalhygienists
  • pharmacy
  • physicians
  • hospitals
  • dentists
  • nursepractitioner
  • emergencyrooms
  • medcenters
  • urgent_care
  • drugstores

Apple
Apple supports the COVID Vaccine Location category and COVID Vaccine Information URL. These are displayed as such:


For more information on how to provide COVID-related information about your business, visit the Leverage Yext to provide information about Coronavirus help articles.

Facebook Call-To-Action Fields
You are now able to publish the following options to Facebook’s Call-to-Action field:

  • ‘Order Now’ Call-To-Action
  • ‘Follow’ Call-To-Action
  • ‘Purchase Gift Cards’ Call-To-Action

You can update your Facebook Call-to-Action by navigating to the Facebook Fields section in the Knowledge Graph for the desired entity.

To learn more about Yext’s integration with Facebook, visit the Facebook training module.

Google My Business Attributes: Recycling Drop-off Options
Google Maps has released a new feature that allows businesses to inform customers where they can recycle locally, and exactly what drop-off options are available to them. Drop-off options can be inside or outside of a storefront and come in many forms such as recycling containers, kiosks, and dumpsters.

Locations that have an eligible GMB category will automatically see these fields in the Google My Business Attributes section of the entity profile in the Yext Knowledge Graph:

To learn more about all of the Recycling options that are available, see the Additional Google Attributes: Recycling Drop-Off community post.

1 Like

Is there a list of the eligible GMB categories that will have the recycling option?

Hi Laura,

The recycling options vary by category, so below I listed out the recycling attribute and the corresponding eligible categories.

Option Category
Batteries Electronics Store, Home Improvement Store, Recycling Center
Clothing Department Store
Electronics Computer Repair Service, Computer Store, Electronics Repair Shop, Electronics Store, Recycling Center, Used Computer Store
Glass Bottles Grocery Store, Recycling Center
Household Hazardous Waste Recycling Center
Ink and Toner Office Supply Store
Lightbulbs Electronics Store, Home Improvement Store
Metal Cans Grocery Store, Recycling Center
Plastic Bags Grocery Store, Department Store
Plastic Bottles Grocery Store, Recycling Center
Plastic Foam Mailing Service

Let me know if that helps, or if you have any additional questions!

1 Like

Fantastic. Thanks Caroline