Pages Support for Product Entity Type

Can we get best practices for adding products to a page? So exciting we get to do this, but would like to see best practices

We recommend checking out Google’s guidelines here to get started: https://developers.google.com/search/docs/data-types/product#guidelines

We will publish Yext best practices at a later date.

Hey Stephen,

To build on that, there are a few things to consider:

  • Do you want to build product-specific landing pages?
  • Do you want to feature products on other pages like locations pages?

If you’re looking to build product landing pages for each of your products, we have a new Product Details module that will be available when we release the new product entity type on 12/1! This will be optimized to feature details about the product entity type. Per the guidelines linked above, we would recommend a page per product to take advantage of Google’s schema-based search enhancements.

If you’re looking to feature products on other pages, I would recommend using the 3-Column List module as you can easily add in details like the photos, a short description, and price!

Once the new product entity type is available, our Solution Templates for Retail and CPG will include product landing pages with some easy presets for you - you can always create a playground account and install a Solution Template to see what this is like!

Feel free to reply with any additional questions.