Is it possible for a client to pull the answers analytics from Yext and load it into their Google analytics or any other analytics too?
I have the same question that Lucas had! Can we pull answers analytics into Google Analytics?
Hi Lucas and Daniel,
You can pull Answers metrics into Google Analytics by adding the client’s Google Analytics ID into the global_config.json file. There’s also a built-in way to add Google Tag Manager to your experience if your client uses GTM for analytics. Check out the Frontend Global Settings unit for more info.
To ensure Google Analytics captures Answers traffic, the client will also have to set up Site Search Tracking in their Google Analytics account. Follow the instructions here to set the query parameter to “query”.