Brand Page vs. Location Page Posts | Yext Hitchhikers Platform

Brand page posting allows posts to be created from a brand’s main Facebook and Instagram page (“parent page”) rather than an individual location page (“child page”). For example, a business called “Restaurant Brand” may have a main page for “Restaurant Brand” as well as location pages such as “Restaurant Brand LA” and “Restaurant Brand NYC”.

Creating a brand page post and a location page post are very similar. When you fill out the Create a Post modal, the process of adding the content to the post and selecting the publishers remains the same. However, rather than selecting a Location entity, you will select the Brand entity, which we will walk through next.

Creating a Brand Entity

1. Enable the Brand entity type

   • The Brand entity type is a built-in entity type used to represent the company and/or the company’s various lines of business. Ensure this entity type is enabled by navigating to Content > Configuration > Entity Types.
   • The steps to enable additional entity types are in the Enable Entity Types help article .

2. Add a Brand entity

   • You can add Brand entities from Content > Entities by selecting the +Add Content button. Only the Name field is required to create a brand entity.
   • For additional instructions, see Add a Single Entity .
   • If you already have a brand entity set up (e.g. for brand-page review monitoring), you can use the same entity.

3. Configure the Brand entity for Social posting

   • Once the entity is created, navigate to the entity edit page and fill out the required information:
     1. Click on the Linked Accounts field and select the relevant linked account. Then click Save.
     2. Click on the Facebook Parent Page ID field and enter the Parent Page ID.
     3. Once you populate the Facebook Parent Page ID, the Instagram Page ID will be automatically populated by Yext within 5 minutes (if applicable).

The Facebook Parent Page ID can be found in your Facebook account by:

1. Clicking the brand name in the left navigation
2. On the Manage Page screen, select Meta Business Suite in the left navigation
3. From the Meta Business Suite screen, select Settings in the bottom left corner
4. Click your profile from the list and Page ID will be in the summary