Brand Page vs. Location Page Posts | Yext Hitchhikers Platform
Brand page posting allows posts to be created from a brand’s main Facebook and Instagram page (“parent page”) rather than an individual location page (“child page”). For example, a business called “Restaurant Brand” may have a main page for “Restaurant Brand” as well as location pages such as “Restaurant Brand LA” and “Restaurant Brand NYC”.
Creating a brand page post and a location page post are very similar. When you fill out the Create a Post modal, the process of adding the content to the post and selecting the publishers remains the same. However, rather than selecting a Location entity, you will select the Brand entity, which we will walk through next.
The Brand entity type is a built-in entity type used to represent the company and/or the company’s various lines of business. Ensure this entity type is enabled by navigating to Content > Configuration > Entity Types.
Once enabled, you can add Brand entities from Content > Entities by selecting the +Add Content button.
Only the Name field is required to create a brand entity. Once the brand entity is created, navigate to the entity edit page and be sure to link a Facebook account and add the Facebook Parent Page ID in order to make brand posts. Once you populate the ‘Facebook Parent Page ID’ the Instagram Page ID will be automatically populated by Yext within 5 minutes.
The Facebook Parent Page ID can be found in your Facebook account by:
- Clicking the brand name in the left navigation
- On the Manage Page screen, select Meta Business Suite in the left navigation
- From the Meta Business Suite screen, select Settings in the bottom left corner
- Click your profile from the list and
Page IDwill be in the summary