Knowledge Graph| Hitchhikers Platform

Learn how to build and extend the Knowledge Graph to optimize for your brand and end user experiences.

Core Competencies Gained

Value of a Knowledge Graph in search
Skills to build, structure, and optimize a brand’s Knowledge Graph in the Yext platform
Create a Knowledge Graph using built-in and custom entities

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22 modules 13 hours 3500 points

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22 modules 13 hours 3500 points

Knowledge Graph| Hitchhikers Platform

Core Competencies Gained

Module 1: How AI-Powered Search Impacts the Customer Journey

Unit 1: AI-Powered Search is Disrupting Keyword Search

Unit 2: Components of Search

Unit 3: Yext's Impact on Search

Module Assessment

Module 2: The Importance of a Knowledge Graph

Unit 1: Introduction to the Knowledge Graph

Unit 2: Entities in your Knowledge Graph

Unit 3: Why a Knowledge Graph is Foundational to your Brand

Unit 4: How Yext Helps You Build a Knowledge Graph

Module Assessment

Module 3: Navigating the Knowledge Graph

Unit 1: How to Navigate the Platform

Unit 2: How to Navigate the Knowledge Graph

Module Assessment

Module 4: Introduction to Entity Types

Unit 1: What is an Entity

Unit 2: Built-in vs. Custom Entity Types

Unit 3: Manage Entity Types

Unit 4: Create Custom Entity Types

Module Assessment

Module 5: Introduction to Fields

Unit 1: What is a Field

Unit 2: Built-in vs. Custom Fields

Unit 3: Custom Fields

Unit 4: Custom Field Types

Unit 5: Categories

Module Assessment

Module 6: Data Modeling in Yext

Unit 1: Entities vs. Fields

Unit 2: Linking Entities Together

Unit 3: Data Model Example - Healthcare

Unit 4: Data Model Example - Financial Services

Unit 5: Data Model Example - Food Services

Module Assessment

Module 7: Ways to Update Data in Yext

Unit 1: Updating Data Overview

Unit 2: The Importance of Data Cleansing

Unit 3: Create a Data Update Strategy

Unit 4: Edit Data in Platform

Module Assessment

Module 8: Data Connectors

Unit 1: Data Connectors Overview

Unit 2: Extract — Source, Source Settings & Selectors

Unit 3: Transforms

Unit 4: Load — Map & Run

Unit 5: Manage Existing Connectors

Unit 6: Connector Best Practices

Module Assessment

Module 9: Yext Site Crawler & Crawler Connector

Unit 1: Create a Crawler

Unit 2: Create a Connector and Map Fields

Unit 3: Data Connector Best Practices

Module Assessment

Module 10: Introduction to Excel

Unit 1: Excel Basics

Unit 2: Common Errors and Tips/Tricks

Module Assessment

Module 11: Uploading Data Files to Yext

Unit 1: Upload Process Overview

Unit 2: How to Upload a File

Unit 3: Fixing Errors

Unit 4: Saved Upload Configurations

Module Assessment

Module 12: Embedded Fields

Unit 1: Embedded Fields Overview

Unit 2: Embedded Field Use Cases

Module Assessment

Module 13: Entity Templates

Unit 1: Entity Template Overview

Unit 2: Common Template Use Cases

Module Assessment

Module 14: Scheduled Updates

Unit 1: What are Scheduled Updates

Unit 2: Common Use Cases for Scheduled Updates

Module Assessment

Module 15: Assets

Unit 1: Assets Overview