Knowledge Graph| Hitchhikers Platform

Learn how to build and extend the Knowledge Graph to optimize for your brand and end user experiences.

Core Competencies Gained

Value of a Knowledge Graph in search
Skills to build, structure, and optimize a brand’s Knowledge Graph in the Yext platform
Create a Knowledge Graph using built-in and custom entities

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22 modules 13 hours 3500 points

Practice Packs are available at the end of each track and can be used to review and solidify your learning. Each Practice Quiz consists of 4-6 questions from this track for you to review. Take one to maintain your quiz streaks! Having trouble passing? Click on the unit name next to the question to go back and review the material.

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22 modules 13 hours 3500 points

Knowledge Graph| Hitchhikers Platform

Core Competencies Gained

Module 1: How AI-Powered Search Impacts the Customer Journey

Unit 1: AI-Powered Search is Disrupting Keyword Search

Unit 2: Components of Search

Unit 3: Yext's Impact on Search

Module Assessment

Module 2: The Importance of a Knowledge Graph

Unit 1: Introduction to the Knowledge Graph

Unit 2: Entities in your Knowledge Graph

Unit 3: Why a Knowledge Graph is Foundational to your Brand

Unit 4: How Yext Helps You Build a Knowledge Graph

Module Assessment

Module 3: Navigating the Knowledge Graph

Unit 1: How to Navigate the Platform

Unit 2: How to Navigate the Knowledge Graph

Module Assessment

Module 4: Introduction to Entity Types

Unit 1: What is an Entity

Unit 2: Built-in vs. Custom Entity Types

Unit 3: Manage Entity Types

Unit 4: Create Custom Entity Types

Module Assessment

Module 5: Introduction to Fields

Unit 1: What is a Field

Unit 2: Built-in vs. Custom Fields

Unit 3: Custom Fields

Unit 4: Custom Field Types

Unit 5: Categories

Module Assessment

Module 6: Data Modeling in Yext

Unit 1: Entities vs. Fields

Unit 2: Linking Entities Together

Unit 3: Data Model Example - Healthcare

Unit 4: Data Model Example - Financial Services

Unit 5: Data Model Example - Food Services

Module Assessment

Module 7: Ways to Update Data in Yext

Unit 1: Updating Data Overview

Unit 2: The Importance of Data Cleansing

Unit 3: Create a Data Update Strategy

Unit 4: Edit Data in Platform

Module Assessment

Module 8: Data Connectors

Unit 1: Data Connectors Overview

Unit 2: Extract — Source, Source Settings & Selectors

Unit 3: Transforms

Unit 4: Load — Map & Run

Unit 5: Manage Existing Connectors

Unit 6: Connector Best Practices

Module Assessment

Module 9: Yext Site Crawler & Crawler Connector

Unit 1: Create a Crawler

Unit 2: Create a Connector and Map Fields

Unit 3: Data Connector Best Practices

Module Assessment

Module 10: Introduction to Excel

Unit 1: Excel Basics

Unit 2: Common Errors and Tips/Tricks

Module Assessment

Module 11: Uploading Data Files to Yext

Unit 1: Upload Process Overview

Unit 2: How to Upload a File

Unit 3: Fixing Errors

Unit 4: Saved Upload Configurations

Module Assessment

Module 12: Embedded Fields

Unit 1: Embedded Fields Overview

Unit 2: Embedded Field Use Cases

Module Assessment

Module 13: Entity Templates

Unit 1: Entity Template Overview

Unit 2: Common Template Use Cases

Module Assessment

Module 14: Scheduled Updates

Unit 1: What are Scheduled Updates

Unit 2: Common Use Cases for Scheduled Updates

Module Assessment

Module 15: Assets

Unit 1: Assets Overview