Facebook Posting | Yext Hitchhikers Platform

Overview

Customers with a linked Facebook account can post to Facebook through Yext.

Setup

When setting up Social for Facebook, you will need to make sure you have Facebook account(s) and pages set up. How you link your accounts and set up locations in Yext will depend on the type of page structure you have set up in Facebook.

You need a few things ready:

1. A Facebook Account: You need a Facebook account to link to Yext and your entities.
   • For steps to link your Facebook account with Yext, visit our How to Link Facebook help article. It may take up to 24 hours after an Instagram account has been connected to a Facebook page to be able to post through Yext.
   • When you link your Facebook and Instagram accounts to Yext Social, we will pull all posts, comments, and direct messages (DMs) from those publishers within the past 180 days.
2. Admin Access: Your Facebook account must be an Admin of the business page you are trying to connect and post to.
3. Locations in Yext: Your individual stores/locations must already exist inside Yext as entities.

Once you have those, pick the page structure below that matches how your business looks on Facebook.

Note: If you have multiple structures (e.g., brand/child pages and standalone pages), you can set up both. TO do this, you will need to utilize the steps for each type of page structure for the relevant entities.

Brand Page/Child Page Structure

Example Structure:

• Brand Page: Brand
  • Child Page: Brand NYC
  • Child Page: Brand LA
  • Child Page: Brand SF

Setup Steps:

1. You must set up your brand pages on Facebook.
2. Ensure you have individual location entities set up in Yext.
   • If not, you will need to have them set up via the listings launch process
3. For your entities in Yext, fill in the facebookParentPageId with the parent page ID
   • On your Facebook page, navigate to About > Page Transparency to find the Page ID.
4. Link your Facebook account and assign the account to the location entities.
5. If there are existing Facebook child pages that match the location entities, we will try to match them.
   • If not, we will create a page to be associated with the location entity or entities
6. Add the correct packages. Reach out to your account team for assistance.

Standalone Page

Yext cannot create standalone pages (i.e., pages that are not linked to a brand page). However, we can sync and post to existing standalone pages that were created in the Facebook UI.

Example Structure:

• Standalone Page: Brand NYC
• Standalone Page: Brand LA

Steps:

1. Standalone Pages must be created in the Facebook UI.
2. Link your Facebook account and assign the account to the location entities.
3. Add the correct packages. Reach out to your account team for assistance.

Global Root Structure

Example Structure:

• Global Root Page: Brand (Note: You can’t do anything with this page. It’s a placeholder page that connects brand pages)
  • Country Page: Brand US
    • Location Page: NY
    • Location Page: Brand TX
  • Country Page: Brand CA
    • Location Page: Brand AB
    • Location Page: Brand BC

Setup Steps:

1. You must set up your brand pages on Facebook.
2. Ensure you have individual location entities set up in Yext
   • If not, you will need to have them set up via the listings launch process.
3. For those location entities, fill in the facebookParentPageId with the correct parent page ID.
   • On your Facebook page, navigate to About > Page Transparency to find the Page ID.
4. Link your Facebook account and assign it to the location entities.
5. If there are existing Facebook child pages that match the location entities, we will try to match to them.
   • If not, we will create a page to be associated with the location entity or entities.
6. Add the correct packages. Reach out to your account team for assistance.

Video Guidelines

Video Posting Limitations

There are a limitations that come with making posts that contain media outside of the Yext platform. If you want to be able to preview video posts within Yext (e.g., in analytics), you will need to create them using the Add a Social Post flow.

• Unlike image and multi-image posts made on Facebook, we do not monitor (pull in) Facebook video posts made directly on Facebook.

Facebook-Specific Fields