Social Metrics and Dimensions | Yext Hitchhikers Platform
These metrics and dimensions are available to users who have upgraded to Social. If you have not upgraded, review the Social Metrics for Listings doc .
Limitations
Some data limitations impact the listed Facebook and Instagram metrics. These limitations are outlined in the Facebook API Docs and Instagram API Docs .
Post Metrics - Social
Facebook Metrics
Facebook Post Click Rate
Description: The click rate of your Facebook post. Calculated by Total Post Clicks divided by Total Post Reach multiplied by 100.
Report Builder Tab: Social
Request ID: FB_POST_CLICK_RATE
Response ID: Facebook Post Click Rate
Data Type: Float (Percentage)
Example Response Value: 0.10
Example Response: {"DAYS": "2024-03-01", "Facebook Post Click Rate": 0.10}
Compatible Dimensions
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
- POST_SOURCE
- POST_TITLE
- SOCIAL_POST_ID
- SOCIAL_POST_LOCATION_ID
- SOCIAL_POST_LOCATION_URL
Facebook Post Total Clicks
Description: The number of times people clicked on anywhere in your post without generating a story.
Report Builder Tab: Social
Request ID: FB_POST_TOTAL_CLICKS
Response ID: Facebook Post Total Clicks
Data Type: Integer
Example Response Value: 150
Example Response: {"DAYS": "2024-03-06","FB_POST_TOTAL_CLICKS": 150}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
- FB_POST_CLICK_TYPE
- POST_SOURCE
- POST_TITLE
- SOCIAL_POST_ID
- SOCIAL_POST_LOCATION_ID
- SOCIAL_POST_LOCATION_URL
Facebook Post Unique Clicks
Description: The number of people who clicked anywhere in your post without generating a story.
Report Builder Tab: Social
Request ID: FB_POST_UNIQUE_CLICKS
Response ID: Facebook Post Unique Clicks
Data Type: Integer
Example Response Value: 150
Example Response: {"DAYS": "2024-03-06","FB_POST_UNIQUE_CLICKS": 150}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
- FB_POST_CLICK_TYPE
- POST_SOURCE
- POST_TITLE
- SOCIAL_POST_ID
- SOCIAL_POST_LOCATION_ID
- SOCIAL_POST_LOCATION_URL
Facebook Post Unique Negative Actions
Description: The number of people who took a negative action in your post (hide post, hide all, report as spam, unlike page, etc.).
Report Builder Tab: Social
Request ID: FB_POST_UNIQUE_NEGATIVE_ACTIONS
Response ID: Facebook Post Unique Negative Actions
Data Type: Integer
Example Response Value: 10
Example Response: {"DAYS": "2024-03-06","FB_POST_UNIQUE_NEGATIVE_ACTIONS": 10}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
- FB_POST_UNIQUE_NEGATIVE_ACTION_TYPE
- POST_SOURCE
- POST_TITLE
- SOCIAL_POST_ID
- SOCIAL_POST_LOCATION_ID
- SOCIAL_POST_LOCATION_URL
Facebook Post Total Reactions
Description: Total post reactions of all types. Includes “like/care”, “love”, “wow”, “haha”, “sad”, “anger”. This number includes reactions to all shared versions of your post.
Report Builder Tab: Social
Request ID: FB_POST_TOTAL_REACTIONS
Response ID: Facebook Post Total Reactions
Data Type: Integer
Example Response Value: 100
Example Response: {"DAYS": "2024-03-06","FB_POST_TOTAL_REACTIONS": 100}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
- FB_POST_REACTION_TYPE
- POST_SOURCE
- POST_TITLE
- SOCIAL_POST_ID
- SOCIAL_POST_LOCATION_ID
- SOCIAL_POST_LOCATION_URL
Facebook Post Total Impressions
Description: The number of times your Facebook page’s post entered a person’s screen. Posts include statuses, photos, links, videos, and more.
Report Builder Tab: Social
Request ID: FB_POST_TOTAL_IMPRESSIONS
Response ID: Facebook Post Total Impressions
Data Type: Integer
Example Response Value: 100
Example Response: {"DAYS": "2024-03-06","FB_POST_TOTAL_IMPRESSIONS": 100}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
- POST_SOURCE
- POST_TITLE
- SOCIAL_POST_ID
- SOCIAL_POST_LOCATION_ID
- SOCIAL_POST_LOCATION_URL
Facebook Post Total Reach
Description: The number of people who had your Facebook page’s post enter their screen. Posts include statuses, photos, links, videos, and more. This metric is approximated by Facebook.
Report Builder Tab: Social
Request ID: FB_POST_TOTAL_REACH
Response ID: Facebook Post Total Reach
Data Type: Integer
Example Response Value: 100
Example Response: {"DAYS": "2024-03-06","FB_POST_TOTAL_REACH": 100}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
- POST_SOURCE
- POST_TITLE
- SOCIAL_POST_ID
- SOCIAL_POST_LOCATION_ID
- SOCIAL_POST_LOCATION_URL
Facebook Post Paid Impressions
Description: The number of times your Facebook page’s post entered a person’s screen through paid distribution such as an ad.
Report Builder Tab: Social
Request ID: FB_POST_PAID_IMPRESSIONS
Response ID: Facebook Post Paid Impressions
Data Type: Integer
Example Response Value: 50
Example Response: {"DAYS": "2024-03-06","FB_POST_PAID_IMPRESSIONS": 50}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
- POST_SOURCE
- POST_TITLE
- SOCIAL_POST_ID
- SOCIAL_POST_LOCATION_ID
- SOCIAL_POST_LOCATION_URL
Facebook Post Paid Reach
Description: The number of people who had your Facebook page’s post enter their screen through paid distribution such as an ad. This metric is approximated by Facebook.
Report Builder Tab: Social
Request ID: FB_POST_PAID_REACH
Response ID: Facebook Post Paid Reach
Data Type: Integer
Example Response Value: 25
Example Response: {"DAYS": "2024-03-06","FB_POST_PAID_REACH": 25}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
- POST_SOURCE
- POST_TITLE
- SOCIAL_POST_ID
- SOCIAL_POST_LOCATION_ID
- SOCIAL_POST_LOCATION_URL
Facebook Post Organic Impressions
Description: The number of times your Facebook page’s post was on screen through organic distribution.
Report Builder Tab: Social
Request ID: FB_POST_ORGANIC_IMPRESSIONS
Response ID: Facebook Post Organic Impressions
Data Type: Integer
Example Response Value: 150
Example Response: {"DAYS": "2024-03-06","FB_POST_ORGANIC_IMPRESSIONS": 150}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
- POST_SOURCE
- POST_TITLE
- SOCIAL_POST_ID
- SOCIAL_POST_LOCATION_ID
- SOCIAL_POST_LOCATION_URL
Facebook Post Organic Reach
Description: The number of people who had your Facebook page’s post enter their screen through unpaid distribution. This metric is approximated by Facebook.
Report Builder Tab: Social
Request ID: FB_POST_ORGANIC_REACH
Response ID: Facebook Post Organic Reach
Data Type: Integer
Example Response Value: 150
Example Response: {"DAYS": "2024-03-06","FB_POST_ORGANIC_REACH": 150}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
- POST_SOURCE
- POST_TITLE
- SOCIAL_POST_ID
- SOCIAL_POST_LOCATION_ID
- SOCIAL_POST_LOCATION_URL
Facebook Post Engaged Fans
Description: The number of people who have liked your Page and engaged with your post.
Report Builder Tab: Social
Request ID: FB_POST_ENGAGED_FANS
Response ID: Facebook Post Engaged Fans
Data Type: Integer
Example Response Value: 100
Example Response: {"DAYS": "2024-03-06","FB_POST_ENGAGED_FANS": 100}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
- POST_SOURCE
- POST_TITLE
- SOCIAL_POST_ID
- SOCIAL_POST_LOCATION_ID
- SOCIAL_POST_LOCATION_URL
Facebook Post Total Likes
Description: The total number of likes on your Facebook post. This number may be greater than or equal to the actual number of likes due to unlikes or deletion.
Report Builder Tab: Social
Request ID: FB_POST_TOTAL_LIKES
Response ID: Facebook Post Total Likes
Data Type: Integer
Example Response Value: 100
Example Response: {"DAYS": "2024-03-06","FB_POST_TOTAL_LIKES": 100}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
- FB_POST_CLICK_TYPE
- POST_SOURCE
- POST_TITLE
- SOCIAL_POST_ID
- SOCIAL_POST_LOCATION_ID
- SOCIAL_POST_LOCATION_URL
Facebook Post Total Comments
Description: The total number of comments on your Facebook post. This number may be greater than or equal to the actual number of comments returned due to comment privacy or deletion.
Report Builder Tab: Social
Request ID: FB_POST_TOTAL_COMMENTS
Response ID: Facebook Post Total Comments
Data Type: Integer
Example Response Value: 100
Example Response: {"DAYS": "2024-03-06","FB_POST_TOTAL_COMMENTS": 100}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
- FB_POST_CLICK_TYPE
- POST_SOURCE
- POST_TITLE
- SOCIAL_POST_ID
- SOCIAL_POST_LOCATION_ID
- SOCIAL_POST_LOCATION_URL
Facebook Post Total Shares
Description: The total number of shares on your Facebook post.
Report Builder Tab: Social
Request ID: FB_POST_TOTAL_SHARES
Response ID: Facebook Post Total Shares
Data Type: Integer
Example Response Value: 100
Example Response: {"DAYS": "2024-03-06","FB_POST_TOTAL_SHARES": 100}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
- FB_POST_CLICK_TYPE
- POST_SOURCE
- POST_TITLE
- SOCIAL_POST_ID
- SOCIAL_POST_LOCATION_ID
- SOCIAL_POST_LOCATION_URL
Instagram Metrics
Instagram Post Engagement Rate
Description: The engagement rate of your Instagram post. Calculated by Total Interactions divided by Reach multiplied by 100.
Report Builder Tab: Social
Request ID: IG_POST_ENGAGEMENT_RATE
Response ID: Instagram Post Engagement Rate
Data Type: Percent
Example Response Value: 15%
Example Response: {"IG_POST_ENGAGEMENT_RATE": 15%, "day": "2024-03-01"}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
- POST_SOURCE
- POST_TITLE
- SOCIAL_POST_ID
- SOCIAL_POST_LOCATION_ID
- SOCIAL_POST_LOCATION_URL
Instagram Post Total Impressions
Description: The total number of times your Instagram post has been displayed to users.
Request ID: IG_POST_TOTAL_IMPRESSIONS
Response ID: Instagram Post Total Impressions
Data Type: Integer
Example Response Value: 100
Example Response: {"DAYS": "2024-03-06","IG_POST_TOTAL_IMPRESSIONS": 100}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
- POST_SOURCE
- POST_TITLE
- SOCIAL_POST_ID
- SOCIAL_POST_LOCATION_ID
- SOCIAL_POST_LOCATION_URL
Instagram Post Reach
Description: The total number of unique Instagram accounts that have seen your post.
Request ID: IG_POST_REACH
Response ID: Instagram Post Reach
Data Type: Integer
Example Response Value: 150
Example Response: {"DAYS": "2024-03-06","IG_POST_REACH": 150}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
- POST_SOURCE
- POST_TITLE
- SOCIAL_POST_ID
- SOCIAL_POST_LOCATION_ID
- SOCIAL_POST_LOCATION_URL
Instagram Post Total Interactions
Description: The total number of times your Instagram post has been interacted with. Includes likes, comments, saves, and shares.
Request ID: IG_POST_TOTAL_INTERACTIONS
Response ID: Instagram Post Total Interactions
Data Type: Integer
Example Response Value: 150
Example Response: {"DAYS": "2024-03-06","IG_POST_TOTAL_INTERACTIONS": 150}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
- POST_SOURCE
- POST_TITLE
- SOCIAL_POST_ID
- SOCIAL_POST_LOCATION_ID
- SOCIAL_POST_LOCATION_URL
Instagram Post Total Saves
Description: The total number of unique Instagram accounts that have saved your post.
Request ID: IG_POST_TOTAL_SAVES
Response ID: Instagram Post Total Saves
Data Type: Integer
Example Response Value: 50
Example Response: {"DAYS": "2024-03-06","IG_POST_TOTAL_SAVES": 50}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
- POST_SOURCE
- POST_TITLE
- SOCIAL_POST_ID
- SOCIAL_POST_LOCATION_ID
- SOCIAL_POST_LOCATION_URL
Instagram Post Total Likes
Description: The total number of likes on your Instagram post minus the number of unlikes.
Report Builder Tab: Social
Request ID: IG_POST_TOTAL LIKES
Response ID: Instagram Post Total Likes
Data Type: Integer
Example Response Value: 100
Example Response: {"DAYS": "2024-03-06","IG_POST_TOTAL LIKES": 100}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
- POST_SOURCE
- POST_TITLE
- SOCIAL_POST_ID
- SOCIAL_POST_LOCATION_ID
- SOCIAL_POST_LOCATION_URL
Instagram Post Total Comments
Description: The total number of comments on your Instagram post minus the number of deleted comments.
Report Builder Tab: Social
Request ID: IG_POST_TOTAL_COMMENTS
Response ID: Instagram Post Total Comments
Data Type: Integer
Example Response Value: 100
Example Response: {"DAYS": "2024-03-06","IG_POST_TOTAL_COMMENTS": 100}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
- POST_SOURCE
- POST_TITLE
- SOCIAL_POST_ID
- SOCIAL_POST_LOCATION_ID
- SOCIAL_POST_LOCATION_URL
Instagram Post Total Shares
Description: The total number of shares on your Instagram post.
Report Builder Tab: Social
Request ID: IG_POST_TOTAL_SHARES
Response ID: Instagram Post Total Shares
Data Type: Integer
Example Response Value: 100
Example Response: {"DAYS": "2024-03-06","IG_POST_TOTAL_SHARES": 100}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
- POST_SOURCE
- POST_TITLE
- SOCIAL_POST_ID
- SOCIAL_POST_LOCATION_ID
- SOCIAL_POST_LOCATION_URL
Apple Metrics
Apple Showcase Taps
Description: Number of taps on Showcase on your Apple location’s place card.
Report Builder Tab: Social
Request ID: APPLE_SHOWCASE_TAPS
Response ID: Apple Showcase Taps
Data Type: Integer
Example Response Value: 50
Example Response: {"DAYS": "2024-03-06","APPLE_SHOWCASE_TAPS": 50}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
Yext-Specific Metrics
Total Post Impressions
Description: The total number of impressions for the same post across Facebook and Instagram.
Report Builder Tab: Social
Request ID: TOTAL_POST_IMPRESSIONS
Response ID: Total Post Impressions
Data Type: Integer
Example Response Value: 150
Example Response: {"DAYS": "2024-03-06","TOTAL_POST_IMPRESSIONS": 150}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
- POST_SOURCE
- POST_TITLE
- SOCIAL_POST_ID
- SOCIAL_POST_LOCATION_ID
- SOCIAL_POST_LOCATION_URL
- SITES
Total Post Reach
Description: The total reach for the same post across Facebook and Instagram.
Report Builder Tab: Social
Request ID: TOTAL_POST_REACH
Response ID: Total Post Reach
Data Type: Integer
Example Response Value: 150
Example Response: {"DAYS": "2024-03-06","TOTAL_POST_REACH": 150}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
- POST_SOURCE
- POST_TITLE
- SOCIAL_POST_ID
- SOCIAL_POST_LOCATION_ID
- SOCIAL_POST_LOCATION_URL
- SITES
Post Count (Social Entity Posts)
Description: Count of individual social posts on your business’s location pages. A social entity post is defined as one post shared to one page on one publisher.
Report Builder Tab: Social
Request ID: SOCIAL_POST_LOCATION_COUNT
Response ID: Post Count (Social Entity Posts)
Data Type: Integer
Example Response Value: 100
Example Response: {"DAYS": "2024-03-06","SOCIAL_POST_LOCATION_COUNT": 15}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
- POST_COUNT
- POST_TITLE
- SOCIAL_POST_AUTHOR_EMAIL
- SOCIAL_POST_LOCATION_URL
- SITES
Post Dimensions - Social
Post Title
Description: The content of the Post Title field on the post create page, or the first 50 characters of your post content.
Report Builder Tab: Social
Request ID: POST_TITLE
Response ID: Post Title
Data Type: String
Example Response Value: New Product Post
Example Response: {"POST_TITLE": "New Product Post","FB_POST_TOTAL_CLICKS": 150}
Compatible Metrics:
- FB_POST_CLICK_RATE
- FB_POST_TOTAL_CLICKS
- FB_POST_UNIQUE_CLICKS
- FB_POST_UNIQUE_NEGATIVE_ACTIONS
- FB_POST_TOTAL_REACTIONS
- FB_POST_TOTAL_IMPRESSIONS
- FB_POST_TOTAL_REACH
- FB_POST_PAID_IMPRESSIONS
- FB_POST_PAID_REACH
- FB_POST_ORGANIC_IMPRESSIONS
- FB_POST_ORGANIC_REACH
- FB_POST_ENGAGED_FANS
- IG_POST_ENGAGEMENT_RATE
- IG_POST_TOTAL_IMPRESSIONS
- IG_POST_REACH
- IG_POST_TOTAL_INTERACTIONS
- IG_POST_TOTAL_SAVES
- TOTAL_POST_IMPRESSIONS
- TOTAL_POST_REACH
- SOCIAL_POST_LOCATION_COUNT
Facebook Post Reaction Type
Description: Facebook Post Total Reactions broken down by type. Types include “like/care”, “wow”, “haha”, “sad”, “anger”.
Report Builder Tab: Social
Request ID: FB_POST_REACTION_TYPE
Response ID: Facebook Post Reaction Type
Data Type: String
Example Response Value: Like / Care
Example Response: {"FB_POST_REACTION_TYPE": "Like / Care","FB_POST_TOTAL_REACTIONS": 150}
Compatible Metrics:
- FB_POST_TOTAL_REACTIONS
Facebook Post Unique Negative Action Type
Description: Identify Facebook negative actions by their type. Options include hide, hide all posts, report as spam, unlike page.
Report Builder Tab: Social
Request ID: FB_POST_UNIQUE_NEGATIVE_ACTION_TYPE
Response ID: Facebook Post Unique Negative Action Type
Data Type: String
Example Response Value: Hide All Posts
Example Response: {"FB_POST_UNIQUE_NEGATIVE_ACTION_TYPE": "Hide All Posts","FB_POST_UNIQUE_NEGATIVE_ACTIONS": 150}
Compatible Metrics:
- FB_POST_UNIQUE_NEGATIVE_ACTIONS
Facebook Post Click Type
Description: Identify Facebook clicks by their type. Options include link click, photo view, video view, or other.
Report Builder Tab: Social
Request ID: FB_POST_CLICK_TYPE
Response ID: Facebook Post Click Type
Data Type: String
Example Response Value: Photo View
Example Response: {"FB_POST_CLICK_TYPE": "Photo View","FB_POST_TOTAL_CLICKS": 150}
Compatible Metrics:
- FB_POST_TOTAL_CLICKS
- FB_POST_UNIQUE_CLICKS
Social Post Location URL
Description: The URL associated with the social entity post. A social entity post is defined as one post shared to one page on one publisher.
Report Builder Tab: Social
Request ID: SOCIAL_POST_LOCATION_URL
Response ID: Social Post Location URL
Data Type: String
Example Response Value: https://www.facebook.com/00000000000000_0000000000
Example Response: {"SOCIAL_POST_LOCATION_URL": "https://www.facebook.com/00000000000000_0000000000","FB_POST_TOTAL_CLICKS": 20}
Compatible Metrics:
- FB_POST_CLICK_RATE
- FB_POST_TOTAL_CLICKS
- FB_POST_UNIQUE_CLICKS
- FB_POST_UNIQUE_NEGATIVE_ACTIONS
- FB_POST_TOTAL_REACTIONS
- FB_POST_TOTAL_IMPRESSIONS
- FB_POST_TOTAL_REACH
- FB_POST_PAID_IMPRESSIONS
- FB_POST_PAID_REACH
- FB_POST_ORGANIC_IMPRESSIONS
- FB_POST_ORGANIC_REACH
- FB_POST_ENGAGED_FANS
- IG_POST_ENGAGEMENT_RATE
- IG_POST_TOTAL_IMPRESSIONS
- IG_POST_REACH
- IG_POST_TOTAL_INTERACTIONS
- IG_POST_TOTAL_SAVES
- TOTAL_POST_IMPRESSIONS
- TOTAL_POST_REACH
- SOCIAL_POST_LOCATION_COUNT
Post Source
Description: Where the post was published from. This can be either from the Yext UI or API (i.e., internal) or directly from the publisher (i.e. external).
Report Builder Tab: Social
Request ID: POST_SOURCE
Response ID: Post Source
Data Type: String
Example Response Value: Internal
Example Response: {"POST_SOURCE": "Internal","FB_POST_TOTAL_CLICKS": 100}
Compatible Metrics:
- FB_POST_CLICK_RATE
- FB_POST_TOTAL_CLICK
Page Metrics - Social
Facebook Metrics
Facebook Page Posts Engagement Rate
Description: The engagement rate of your Facebook Page’s posts. Calculated by total Page Post engagements / Page likes x 100.
Report Builder Tab: Social
Request ID: fb_page_posts_engagement_rate
Response ID: Facebook Page Posts Engagement Rate
Data Type: Float (Percentage)
Example Response Value: 0.45
Example Response: {"DAYS": "2024-03-06","fb_page_posts_engagement_rate": 0.45}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
Instagram Metrics
Instagram Page Total Posts
Description: The total number of posts on a user’s Instagram page.
Report Builder Tab: Social
Request ID: IG_PAGE_TOTAL_POSTS
Response ID: Instagram Page Total Posts
Data Type: Integer
Example Response Value: 150
Example Response: {"ENTITY_TYPE": "Location","IG_PAGE_TOTAL_POSTS": 150}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
Limitation: Cannot be dimensioned by Time - Filter must be set to All Time. This metric should be dimensioned by “All Entities” to get an accurate count of posts per profile.
Instagram Page Total Followers
Description: The total number of Instagram users following the user.
Report Builder Tab: Social
Request ID: IG_PAGE_TOTAL_FOLLOWERS
Response ID: Instagram Page Total Followers
Data Type: Integer
Example Response Value: 150
Example Response: {"ENTITY_TYPE": "Location"," IG_PAGE_TOTAL_FOLLOWERS": 150}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
Limitation: Cannot be dimensioned by Time - Filter must be set to All Time. This metric should be dimensioned by “All Entities” to get an accurate count of posts per profile.
Instagram Page New Followers Per Day
Description: The total number of new followers each day within the specified range. Returns a maximum of 30 days worth of data. Not available on users with fewer than 100 followers.
Report Builder Tab: Social
Request ID: ig_page_new_followers_per_day
Response ID: Instagram Page New Followers Per Day
Data Type: Integer
Example Response Value: 150
Example Response: {"DAYS": "2024-03-06"," ig_page_new_followers_per_day": 150}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
Instagram Page Following Count
Description: The total number of Instagram users the user follows.
Report Builder Tab: Social
Request ID: ig_page_total_following
Response ID: Instagram Page Following Count
Data Type: Integer
Example Response Value: 150
Example Response: {"ENTITY_TYPE": "Location"," ig_page_total_following": 150}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
Limitation: Cannot be dimensioned by Time - Filter must be set to All Time. This metric should be dimensioned by “All Entities” to get an accurate count of posts per profile.
Instagram Page Engaged Accounts
Description: The number of accounts that have interacted with the user’s content, including in ads. Includes actions such as likes, saves, comments, shares, or replies. This metric is estimated by Instagram.
Report Builder Tab: Social
Request ID: ig_page_total_accounts_engaged
Response ID: Instagram Page Engaged Accounts
Data Type: Integer
Example Response Value: 150
Example Response: {"DAYS": "2024-03-06"," ig_page_total_accounts_engaged": 150}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
Instagram Page Total Impressions
Description: The total number of times the user’s IG Media has been viewed. Includes ad activity generated through the API, Facebook ads interface, and the Promote feature. Does not include profile views.
Report Builder Tab: Social
Request ID: ig_page_total_impressions
Response ID: Instagram Page Total Impressions
Data Type: Integer
Example Response Value: 150
Example Response: {"DAYS": "2024-03-06","ig_page_total_impressions": 150}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
Instagram Page Total Views
Description: The total number of users who have viewed the user’s profile within the specified period.
Report Builder Tab: Social
Request ID: ig_page_total_views
Response ID: Instagram Page Total Views
Data Type: Integer
Example Response Value: 150
Example Response: {"DAYS": "2024-03-06","ig_page_total_views": 150}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
Instagram Page Total Reach
Description: The total number of unique users who have viewed at least one of the user’s IG media. Repeat views and views by the same user are only counted once.
Report Builder Tab: Social
Request ID: ig_page_total_reach
Response ID: Instagram Page Total Reach
Data Type: Integer
Example Response Value: 150
Example Response: {"DAYS": "2024-03-06","ig_page_total_reach": 150}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
Instagram Page Total Interactions
Description: The total number of post interactions, story interactions, reels interactions, video interactions, and live video interactions, including any interactions on boosted content.
Report Builder Tab: Social
Request ID: ig_page_total_interactions
Response ID: Instagram Page Total Interactions
Data Type: Integer
Example Response Value: 150
Example Response: {"DAYS": "2024-03-06","ig_page_total_interactions": 150}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
Instagram Page Total Likes
Description: The number of likes on the user’s posts, reels, and videos.
Report Builder Tab: Social
Request ID: ig_page_total_likes
Response ID: Instagram Page Total Likes
Data Type: Integer
Example Response Value: 150
Example Response: {"DAYS": "2024-03-06","ig_page_total_likes": 150}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
Instagram Page Total Comments
Description: The number of comments on the user’s posts, reels, videos, and live videos. This metric is estimated by Instagram.
Report Builder Tab: Social
Request ID: ig_page_total_comments
Response ID: Instagram Page Total Comments
Data Type: Integer
*Example Response Value: 150
Example Response: {"DAYS": "2024-03-06","ig_page_total_comments": 150}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
Instagram Page Total Saves
Description: The number of saves of the user’s posts, reels, and videos.
Report Builder Tab: Social
Request ID: ig_page_total_saves
Response ID: Instagram Page Total Saves
Data Type: Integer
Example Response Value: 150
Example Response: {"DAYS": "2024-03-06","ig_page_total_saves": 150}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
Instagram Page Total Shares
Description: The number of shares of the user’s posts, stories, reels, videos, and live videos.
Report Builder Tab: Social
Request ID: ig_page_total_shares
Response ID: Instagram Page Total Shares
Data Type: Integer
Example Response Value: 150
Example Response: {“DAYS”: “2024-03-06”,“ig_page_total_shares”: 150}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
Instagram Page Engagement Rate
Description: The engagement rate of your Instagram page. Calculated by Total Interactions / Follower Count x 100.
Report Builder Tab: Social
Request ID: ig_page_engagement_rate
Response ID: Instagram Page Engagement Rate
Data Type: Float (Percentage)
Example Response Value: 0.80
Example Response: {"DAYS": "2024-03-06","ig_page_engagement_rate ": 0.80}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
Page Metrics - Listings
Facebook Metrics
Facebook Page Clicks
Description: The number of times people clicked on any of your content. Clicks include link click, photo view, video view, and other.
Report Builder Tab: Listings
Request ID: FB_PAGE_CONSUMPTIONS_UNIQUE
Response ID: Facebook Page Clicks
Data Type: Integer
Example Response Value: 150
Example Response: {"DAYS": "2024-03-06","FB_PAGE_CONSUMPTIONS_UNIQUE": 150}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
- FB_PAGE_CONSUMPTION_TYPE
Facebook Page Reach
Description: The number of people who had any content from your Page or about your Page enter their screen. Includes posts, check-ins, ads, social information from people who interact with your Page and more. This metric is estimated by Facebook.
Report Builder Tab: Listings
Request ID: FB_PAGE_IMPRESSIONS_UNIQUE
Response ID: Facebook Page Reach
Data Type: Integer
Example Response Value: 150
Example Response: {"DAYS": "2024-03-06","FB_PAGE_IMPRESSIONS_UNIQUE": 150}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
- FB_IMPRESSION_TYPE (Social tab)
Facebook Page Unique Negative Actions
Description: The number of people who took a negative action on your page. Action types include “hide story”, “hide all posts”, “report spam”, “unlike page”.
Report Builder Tab: Listings
Request ID: FB_PAGE_NEGATIVE_FEEDBACK_UNIQUE
Response ID: Facebook Page Unique Negative Actions
Data Type: Integer
Example Response Value: 150
Example Response: {"DAYS": "2024-03-06","FB_PAGE_UNIQUE_NEGATIVE_ACTIONS": 150}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
- FB_PAGE_NEGATIVE_ACTION_TYPE
Facebook Page Fans by City
Description: The number of people who like your Page sorted by city.
Report Builder Tab: Listings
Request ID: FB_PAGE_FANS_CITY
Response ID: Facebook Page Fans by City
Data Type: Integer
Example Response Value: 150
Example Response: {"DAYS": "2024-03-06","FB_PAGE_FANS_BY_CITY": 150}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
- FB_PAGE_LIKES_CITY
Facebook Page New Likes
Description: The number of new people who have liked your Page.
Report Builder Tab: Listings
Request ID: FB_PAGE_FAN_ADDS_UNIQUE
Response ID: Facebook Page New Likes
Data Type: Integer
Example Response Value: 150
Example Response: {"DAYS": "2024-03-06","FB_PAGE_FAN_ADDS_UNIQUE": 150}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
- FB_PAGE_LIKE_TYPE (Paid, Total, Unpaid)
Facebook Page Unlikes
Description: The number of unlikes of your Page.
Report Builder Tab: Listings
Request ID: FB_PAGE_FAN_REMOVES
Response ID: Facebook Page Unlikes
Data Type: Integer
Example Response Value: 20
Example Response: {"DAYS": "2024-03-06","FB_PAGE_FAN_ADDS_UNIQUE": 20}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
Instagram Metrics
Instagram Page Actions
Description: The number of times an action was performed on your Instagram page, such as requests for directions, website clicks, and message clicks.
Report Builder Tab: Listings
Request ID: INSTAGRAM_PAGE_ACTIONS
Response ID: Instagram Page Actions
Data Type: Integer
Example Response Value: Message
Example Response: {"DAYS": "2022-10-06","INSTAGRAM_PAGE_ACTIONS": 150}
Compatible Dimensions:
- ALL_ENTITIES
- COUNTRY
- ENTITY_TYPE
- FOLDERS
- LABELS
- DAYS_OF_WEEK
- DAYS
- MONTHS
- QUARTERS
- WEEKS
- ACTION
- Driving Directions
- Tap to Call
- Tap to Email
- Message
- Profile Click
- Website
Page Dimensions - Listings
Facebook Page Click Type
Description: Identify the actions people took on your page by type. Options include link clicks, photo view, video view, and other clicks.
Report Builder Tab: Listings
Request ID: FB_PAGE_CONSUMPTION_TYPE
Response ID: Facebook Page Click Type
Data Type: String
Example Response Value: Photo View
Example Response: {"FB_PAGE_CONSUMPTION_TYPE": "Photo View","FB_PAGE_CONSUMPTIONS_UNIQUE": 10}
Compatible Metrics:
- FB_PAGE_CONSUMPTIONS_UNIQUE
Facebook Page Like Type
Description: The number of accounts that liked your Page for the first time, broken down based on whether the Page like was attributed to paid or organic (i.e., unpaid) content. This metric is estimated by Facebook.
Report Builder Tab: Listings
Request ID: FB_PAGE_LIKE_TYPE
Response ID: Facebook Page Click Type
Data Type: String
Example Response Value: Unpaid
Example Response: {"FB_PAGE_LIKE_TYPE": "Unpaid","FB_PAGE_FAN_ADDS_UNIQUE": 10}
Compatible Metrics:
- FB_PAGE_FAN_ADDS_UNIQUE
Facebook Page Negative Action Type
Description: Identify the negative actions people took on your page by type. Options include hide story (i.e., hide clicks), hide all posts (i.e., hide all clicks), report spam, unlike page.
Report Builder Tab: Listings
Request ID: FB_PAGE_NEGATIVE_ACTION_TYPE
Response ID: Facebook Page Negative Action Type
Data Type: String
Example Response Value: Hide All Clicks
Example Response: {"FB_PAGE_NEGATIVE_ACTION_TYPE": "Hide All Clicks","FB_PAGE_NEGATIVE_FEEDBACK_UNIQUE": 150}
Compatible Metrics:
- FB_PAGE_NEGATIVE_FEEDBACK_UNIQUE
Facebook Page Likes City
Description: Identify your Facebook Page Likes by the city (top 50) of the people who like your Page.
Report Builder Tab: Listings
Request ID: FB_PAGE_LIKES_CITY
Response ID: Facebook Page Likes City
Data Type: String
Example Response Value: New York
Example Response: {"Facebook Page Likes City": "New York","FB_PAGE_FANS_CITY": 10}
Compatible Metrics:
- FB_PAGE_FANS_CITY