Step 1: Create an Apple Business Connect Account and Link Your Account with Yext

To link your Apple Business Connect account with Yext:

Step 1: Create Apple Business Connect Account

1. Create an Apple Business Connect Enterprise account directly with Apple by visiting https://businessconnect.apple.com/.
   • For full steps to create an account, visit the Create your enterprise account in Apple Business Connect help article on the Apple Support site.
   • It can take up to 5 days for Apple to verify your account.
     • Note: For companies based outside of the US, if you can’t find your DUNS number, visit Dun & Bradstreet to search for your company and look up your DUNS number. For further assistance with obtaining your DUNS number or verifying your account, contact Apple Support.
2. Once the account is created and verified you will need to create business folders for the account at the country level. A new business folder is required for each country and each sub-brand that you want to have under the same Apple account. We recommend locations have names similar to the associated business folders but the name does not need to be exactly the same. You do not need to add each location individually. Once the business folder is delegated (approved by Apple), Yext will automatically create locations in your business folder. You should not claim your locations. Claiming your locations will prevent Yext from syncing to Apple Maps listings.
   1. Click on the Businesses tab in the sidebar.
   2. Click Add in the top right corner, and click Add Business to create the relevant businesses for each country.

Step 2: Confirm the Categorization of your Apple Account

Once completing the business creation process with Apple, confirm that your account is properly designated as an “Enterprise” (ENT) account rather than an “SMB” account, since SMB accounts are not yet supported for OAuth account linking.

As a reminder, Apple considers businesses with more than 25 locations in at least one business folder to be ENTs. Unfortunately, Apple will often misclassify accounts as SMBs rather than ENTs even if the business is above the minimum location threshold. This will cause listings to get stuck in a submitted state.

1. In order to determine if Apple did in fact designate your account as an SMB, look in your ABC account. Your locations page will contain a column called “Status” and each location will either be “Verified” or “Unverified”. The existence of this column implies that the account is an SMB.

2. If you believe that this SMB classification is a mistake and you have more than 25 locations in a given business, reach out to bc-business-support@apple.com to have Apple migrate your account from SMB to ENT. Once converted, your listings will be automatically verified and they will go live in Yext.

Step 3: Link Your Apple Account with Yext

1. Log into your Yext account and click on the Account Details icon in the bottom left corner of the navigation bar, then click Account Settings.
2. Click Linked Accounts.
3. Click on the Link Account button for Apple. A dialog box appears.
4. Log in to your Apple Business Connect account.
5. Select the Company from Apple Business Connect that you’d like to connect with Yext. Then click Connect.
6. The Linked Accounts page will refresh, and you can view the account you just linked.
7. You now need to assign the linked account to the relevant locations in Yext. To do this, select the location you’d like to assign the Apple Business Connect account to by clicking either: All available locations…, Select folder…, or Select locations… and making the correct selection.
8. Then click Link this account. A dialog box appears.
9. Click Link Account to confirm that you’d like to assign this Apple Business Connect account to the locations you’ve selected.