Step 1: Set Up Content

The first step is to determine what content you want to include in your Page Builder site. What are the goals of the project? What pages should be built? What are the key conversion points on the page? What are the KPIs of the project? What content should be featured? Where is that content coming from?

Take a look at the Pages Content Best Practices help article for more tips on your content strategy.

Once you’ve determined your data strategy and scope, you’ll need to collect that data and add it to the Yext platform. The quality of your data will impact the quality of your pages.

For a fuller picture of the Knowledge Graph, see the Knowledge Graph track . In the context of your Page Builder site, you will need to:

  1. Set up the structure for your Knowledge Graph based on what data you want to be displayed in your pages.

    • Think about how content will appear. If you want to create a page for something, it needs to be an entity (not a field). If you want a specific piece of content to appear on the page, you may need to create a custom field to hold that data if there is not a built-in field already.
  2. Ingest data into the Yext platform. The ways you can add data are:

  3. Create saved filters to restrict entities in Pages to only those that have been fully vetted and approved. You can use this filter later to determine which entities to publish pages for in the Launch and Integrate step.