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Step 6: (Optional) Publish Reviews to your Site
Generating reviews and getting that additional feedback can be extremely helpful, but you can get great value by adding those first-party reviews to your website. If you do not want to publish reviews on your site, we recommend not generating first-party reviews, as they will not be published elsewhere.
By showcasing reviews on your website, you help to:
- Build brand trust: Consumers use reviews to understand the customer experience and make purchasing decisions. One valuable place they look for this information is your website.
- Increase click-through rate: Generating reviews and placing them on your local pages can help increase your customers’ on-page click-through rates. This can help drive transactions, engagement, and more.
Publish Reviews
Yext provides a few options to publish reviews to your website easily:
- Widget - A snippet of HTML placed on your website that adds a widget that shows reviews, star ratings, and review count, all with built-in schema best practices. To do so, follow the
Create a Reviews Widget
help article.
- Custom integration - Using Yext’s APIs or working with the Yext Professional Services team you can build a custom integration to showcase your reviews any way you would like.
Mark Up Reviews with Schema
If you build a custom integration, you will not have built-in schema best practices. We recommend you mark up your reviews with schema.
Google and other search engines are constantly crawling web pages and looking for data in a structured format. Just like you’d want to mark up your Address field so the search engines can find it, you can also put in fields like AggregateRating and ReviewCount.
The links below include best practices for marking up reviews. If you follow those best practices, Google and other search engines will find review data for your locations just like they would find your hours or phone number.