Step 3: Create a Knowledge Graph Strategy

Before you start posting, you will want to make sure you have data configured in the Knowledge Graph. Within Social posts, you can add pre-configured text and content to the post captions and comments including:

Text Assets
- These can be added to post captions and comments using the Add Text Assets button
Photo Assets
- Image assets can be quickly added to posts when you click the Add Media button
URL Fields
- These fields are used if you want to add CTA to a post
Other fields within a brand or location entity
- These are helpful if you want to add embedded fields to a post caption

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