Step 4: Set Up Conversion Tracking on Services Pages
Next, set up conversion tracking for the services pages that your Reserve with Google buttons will direct users to. To complete this step, you’ll need developer support from your engineering, IT, or web development team.
Conversion Tracking Setup
Follow the steps in Google’s Conversion Tracking resource to set up conversion tracking for your services pages. Conversion tracking should be implemented on the checkout page of your site. This will trigger whenever a user completes a transaction via the clients webpage. Note that this should be implemented for pages on both web and mobile apps.
Merchant ID
The setup instructions refer to merchant information, or the merchant_id
. The merchant_id
is any internal identifier you use to identify your locations (merchants). It is not required to send the merchant_id
back when performing conversion tracking, however, we recommend storing the merchant_id
so you can identify if the merchant changed when the booking was completed.
To do this, you can use the Yext Partner ID, which would have been provided to you by your Yext Account Manager. If you do not have this ID, reach out to your Account Manager.