Step 5: Set up Services ECLs in Yext

In Yext, enhanced content lists (ECLs) are used to display additional information specific to entities, such as menu items, available services and products, or professional bios. Reserve with Google uses Products & Services ECLs to populate the available services that users can interact with on your Google listings.

You will need to create one Products & Services ECL for each location entity where you want Reserve with Google options to appear on listings. The ECLs can contain the same services information. You can create ECLs individually or in bulk, via spreadsheet upload.

Each ECL must have the following fields:

Section (i.e., the type of service)
Description
Name
URL
ID code
Price (if applicable)
- If your booking experience or website displays a price for the service, you must include the Price field on the ECL. Price can be formatted as a range, (e.g., “$15-20”), a minimum price, (e.g., “starting at $20”), or a specific amount.

Other available fields on the Services ECL are not used for Reserve with Google, however, they may be sent to other publishers that accept Services ECLs.

For full steps on creating your Product & Services ECLs, see the Create an Enhanced Content List help article.

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