Introduction | Yext Hitchhikers Platform

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Prerequisites
Search Tracker is part of the Competitive Intelligence subscription. If you’re unsure whether you have Competitive Intelligence available in your account, reach out to your Yext account team.

Search Tracker allows you to monitor how your locations rank in search results across popular search engines, based on keywords that are important to your business. You can also monitor your locations’ performance compared to your chosen local competitors.

This guide will walk you through how to set up Search Tracker and interpret the metrics on Listings Insights. In this guide, you will:

  • Enable Search Tracker by assigning licenses to your location entities in the Knowledge Graph
  • Populate Search Tracker data on your location entities
  • Choose your competitors, keywords, search engines, and how often to scan for search performance data
  • Learn where to view Search Tracker data for your locations