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Introduction | Yext Hitchhikers Platform
Search Tracker is a tool that allows you to monitor how you (and your competitors’) locations rank in search results across popular search engines, based on keywords that are important to your business.
Search Tracker also compiles meaningful metrics such as Local Pack Presence and Share of Intelligent Search, which give you a more holistic view of how well your locations are performing in search.
Performing well in search requires you to not only understand how your business is ranking, but also how you compare with your competition. With other Search Tracker features like automatic local competitor detection and named competitor detection, monitoring how your business is performing relative to your competition has never been easier.
Overview
This guide will walk you through how to set up Search Tracker in the Yext Platform, how to decide between the different configuration options available, and how to interpret the metrics that Search Tracker produces.
This guide will be structured into steps based on the different fields that you configure for Search Tracker. More on each of these fields and what purpose they serve can be found below.
| Configuration | Description |
|---|---|
| Search Tracker Enabled | Determines whether Search Tracker should monitor keywords for a given Entity |
| Search Tracker Frequency | Frequency of keyword monitoring for a given entity |
| Tracking Sites | Search Engines that will be monitored for a given entity |
| Location Keywords | Standard keywords to monitor for a given entity, including: |
| Custom Keywords | Custom keywords to monitor for a given entity |
| Query Templates | Templates that can be used to mix and match a given entity’s standard and custom keywords, along with geo-modifiers such as: |
| Alternative Names | Additional names that may be used to refer to your business. Alternate names allow Search Tracker to identify entities whose name in the platform may differ from Search. |
| Alternative Websites | Additional websites that may be used to refer to your business. Alternative websites allow Search Tracker to identify entities whose website in the platform may differ from Search. |
| Competitor | Specific Competitor to monitor for a given Entity. If Competitor appears in Search for your keywords, information on how they rank will be tracked as well. Search Tracker will automatically detect other competitors appearing in Search who are not included on this list as well. |
| Competitor Website | Website of specific Competitor to monitor for a given Entity. If Competitor appears in Search for your keywords, information on how they rank will be tracked as well. Search Tracker will automatically detect other competitors appearing in Search who are not included on this list as well. |