Step 3: Select Competitor Names and Websites

Next, specify the names and websites of competitors that you want Search Tracker to compare with your location’s search performance.

Navigate in Entity Edit to the Competitors field section for the set of entities you are editing.

Competitors section in Entity Edit

Specify up to five competitors. Provide a name and website for each competitor, which Search Tracker will use to match search results.

Add a competitor name and website

The competitors you specify here will be tracked in Search Tracker for all the same keywords you specified in the last step of this guide. For more on deciding which competitors to select, see the Which competitors should I track? FAQ.

Next Steps

You’re finished with setup! You should now begin to see Search Tracker data. See the next step of this guide to learn about the available metrics in Search Tracker and how to use Listings Insights to view them.