<% user.full_name %>
<% util.level ? util.level.title : '' %>
Explorer Pioneer Apollo Viking Voyager Pathfinder Orion
Points
<% user.points ? user.points.toLocaleString() : 0 %>
Badges
<% util.badgeCount %>
Streaks
Congratulations You've <% util.newestBadge.isCurriculum ? 'completed' : 'earned' %> the
<% util.newestBadge.title %> <% util.newestBadge.isCurriculum ? 'curriculum' : 'badge' %>!
previous
next
Share to Social Media
Linked In Facebook
Status
<% util.level ? util.level.title : '' %>
<% util.level ? util.level.points : '' %>
<% util.nextLevel ? util.nextLevel.title : '' %>
<% util.nextLevel ? util.nextLevel.points : '' %>
Level up! <% util.levelPointsRemaining %> points to go
Level up! <% util.levelPointsRemaining %> points to go
Badges
Completed Hitchhikers Track Completed Content Track Completed Pages Track Completed Page Builder Track Completed Search Backend Track Completed Search Frontend Theme Track Completed Search UI React Track Completed Solution Templates and the Admin Console Track Completed Technical Skills Track Completed Platform Basics Track Completed Listings Track Completed Reviews Track Completed Industry Overview Track Completed Analytics Track Completed Industry Overview & Product Basics Track Completed Multi-Language Experiences Track Completed Chat Track
<% util.expandBadges ? 'Less' : 'More' %>
Playground Accounts
New +
No Playground Accounts
Create Playground +
View Profile
Log Out loading
Mission Complete! 🚀
Congratulations, you’ve completed your first module!

We hope you enjoy exploring the rest of the site. Please don’t forget to leave us feedback - we are constantly looking to improve. Happy Hitchhiking!
Home
Welcome to Hitchhikers! 👋
To learn more about the platform we encourage you to get started by completing the Hitchhikers Program Track and earning your first badge!
Start Here
Close notification
Introduction to SEO
Arrow Back
Unit 1
Key Terms and Introduction to How Search Engines Work
completed
Unit 2
SEO Best Practices
completed
Unit 3
Elements of SEO and How Yext Helps
completed
Unit 4
Content Strategy and Design
completed
assessment assessment
Module Assessment
completed completed
home

SEO Best Practices | Yext Hitchhikers Platform

What You’ll Learn

In this section, you will learn:

  • Key components of the structure of your website
  • Key components of the design & content
  • Key technical components of your website

SEO Best Practices

When evaluating a business’s current SEO performance, we suggest conducting an ‘SEO Audit’ to determine to what extent the webpage is following SEO best practices from a structural, design/content, and technical perspective.

There are many factors that search engines will take into account when ranking content. Below we have included a list of best practices to consider; in the next unit we’ll isolate some of the most important elements and do a deeper dive.

Structure

  • Consistent Citations and Backlinks
  • Configurable URL Scheme
  • Directory Pages
  • Breadcrumb Links
  • H1 Tag
  • Title Tag
  • Canonical tag
  • Meta Description
  • Structured Data (Schema.org)
  • XML Sitemap

Design and Content

  • Prioritize Above the Fold Content
  • Responsive Design Framework
  • WCAG 2.1 Level AA
  • Alt Image Tags
  • Favicon

Technical

  • HTTPS
  • Content Delivery Network
  • Automatic 301 Redirects
  • HREFLANG Tagging (Multi-language support)
  • Robots.txt
  • Page Speed Optimization
    • Image Compression
    • Minify Resources
    • Remove Render Blocking JS
    • Optimize CSS Delivery
    • Minimize HTTP Requests
light bulb
Note
Pages built by Yext’s Services team will incorporate each of the items on this checklist automatically as part of the Pages build process.
unit Quiz
+20 points
Daily Quiz Streak Daily Quiz Streak: 0
Quiz Accuracy Streak Quiz Accuracy Streak: 0
    Error Success Question 1 of 3

    Which of the following is not an item on the SEO Checklist?

    Error Success Question 2 of 3

    True or False: Page Speed Optimization is NOT relevant to SEO

    Error Success Question 3 of 3

    Which of the following contribute to Page Speed Optimization? (Select all that apply)

    High five! ✋

    You've already completed this quiz, so you can't earn more points.You completed this quiz in 1 attempt and earned 0 points! Feel free to review your answers and move on when you're ready.
1st attempt
0 incorrect
Feedback
<% elem.innerText %>