Enable Entity Types | Yext Hitchhikers Platform

What You’ll Learn

In this section, you will learn:

• How to enable entity types in the Knowledge Graph
• What the primary entity type does in the Knowledge Graph
• Recommended entity types for different industries

Overview

To use an entity type in your Knowledge Graph, you first have to enable it in your Knowledge Graph configuration.

In this unit, you’ll learn how to enable entity types and set the primary entity type you plan to use in your Knowledge Graph. You’ll also learn about some recommended entity types to start with for different industries.

Enabling Entity Types

To enable an entity type for use in your Knowledge Graph, navigate to Knowledge Graph > Configuration and click the Entity Types tile.

Click the dropdown arrow on an entity type and select Enable.

Primary entity type

When you enable an entity type, you also have the option to set it as the primary entity type.

The primary entity type is what new entities added to the Knowledge Graph will default to, if no other entity type is specified. Each account can have one primary entity type.

Recommended Entity Types

Below are the recommended entity types for businesses across different industries. Depending on your use case, you might choose to omit some of these types, enable more, or create your own.

Healthcare

A business in the healthcare industry might have these goals for their Knowledge Graph:

• Store data for their doctors, hospitals, departments, and other facilities
• Build webpages for healthcare professionals and facilities
• Create FAQs to appear on facility webpages
• List available job openings at facilities
• Create a search experience to reflect all their healthcare professionals, facilities, specialties treated, and insurance accepted (and allow users to filter their search results by these categories)

To do this, we recommend enabling these entity types:

• Healthcare Professionals
• Healthcare Facilities
• Jobs
• FAQs
• Specialties (Custom): many healthcare businesses choose to create a custom type for Specialties if they want to have landing pages or search results entirely dedicated to specialties, procedures, or conditions that their professionals or facilities treat

Financial services

A business in the finance industry might have these goals for their Knowledge Graph:

• Store data for their branches and professionals such as financial advisors, loan officers, etc.
• Build pages for each financial professional
• Feature branches, professionals, and available jobs in Search

To do this, we recommend enabling these entity types:

• Location
• Financial Professional
• Job

Food service

A restaurant franchise might have these goals for their Knowledge Graph:

• Store data for their restaurants and sync menus
• Build pages for restaurants and services at each restaurant (such as delivery or catering)
• Feature promotional offers in search and on restaurant webpages
• List jobs at their restaurant locations and their corporate headquarters

To do this, we recommend enabling these entity types:

• Restaurant
• Location (for corporate offices)
• Menu ECL
• Job
• Special Offers (Custom)

Keep Learning

In the next unit, you’ll customize the available fields and settings on the entity types you enabled.

For steps to enable entity types in the Knowledge Graph, see the Enable Entity Types help article.