How Yext Integrates with Publishers | Yext Hitchhikers Platform

What You’ll Learn

In this section, you will learn:

• What dual-sync and submission publisher integrations are
• The difference between dual-sync and submission integration capabilities

What are Publisher Integrations?

Yext maintains connections with all the publishers on the Publisher Network in order to sync listings data. These connections are referred to as integrations.

There are two ways that Yext integrates with publishers:

1. Dual-Sync Integrations: This is a two-way integration between Yext and the publisher. This means that Yext can both send listings information to the publisher, and receive information back from the publisher.
2. Submission Integrations: This is a one-way integration, meaning that Yext can only send data to the publisher, but cannot receive information back.

Both integration types have different capabilities.

Features of Dual-Sync and Submission Integrations

In the table below, you’ll see an overview of what dual-sync (two-way) publisher integrations and submission (one-way) publisher integrations can do:

	Dual Sync	Submission
	Two-way integration with publishers	One-way integration with publishers
Sync standard entity fields from Content
Yext receives Listing Status data
Yext receives Analytics data
Yext receives Reviews data
Example Publishers	Google, Facebook, Yelp	Foursquare, Amazon Alexa

As you can see, dual-sync or two-way integrations have much more functionality. Because these integrations also receive information back from the publisher, Yext can do things like:

• Display listings statuses (i.e., whether the listing is syncing properly with the publisher)
• Accept analytics data directly from a publisher for listings
• Accept data on reviews tied to a listing

Yext prioritizes building dual-sync integrations with publishers whenever possible. Most major publishers have dual-sync integrations with Yext, such as Google, Facebook, Apple, and Yelp.

However, submssion integrations still allow you to create your listings in Yext and send them to publishers, so they still make up an important part of the Publisher Network. You can see which publishers in the network are using a submission integration by filtering for the Submission feature on the Publisher Network.