Dual Sync vs. Submission Integrations & Features | Yext Hitchhikers Platform

What You’ll Learn

In this section, you will learn:

  • The difference between dual sync and submission integrations
  • An overview of the features of each integration type
  • How to determine the integration type by publisher in the Yext platform

What are the differences between Dual Sync and Submission Integrations?

What differentiates our two integration types is not whether it’s via API or Feed, but whether our integration is one-way or two-way. As we mentioned, Yext always prefers two-way integrations, but there are circumstances where the publisher cannot support this. Most often, the publisher’s receiving systems are just not designed to send data back to us. Over time, our Data Partnership team works with these publishers to negotiate for better integrations and helps our Partners advocate internally for more resources to build better endpoints. We’ll keep you updated as any integrations improve over time.

Dual Sync Submission
Two-way integration with publishers One-way integration with publishers
Sync any field of entity type from Content Yes Yes
Publisher takes data via API or Feed Yes Yes
Publisher responds with Listing Status Yes No
Publisher responds with Analytics Yes No
Publisher responds with Reviews Yes No
Example Publishers Google, Facebook, Yelp Foursquare, Amazon Alexa

This table outlines the eligible functionality per integration type. However, it is important to note that not all Dual Sync publishers support all of these capabilities.

You can see the distinction of which publishers are considered Dual-Sync or Submission on the All Listings screen in the Platform based on the listing statuses. In the table, Submission publishers will have the “Submitted” status. Dual-Sync publishers have more details — they will either be “Synced”, “Processing”, or “Not Synced” along with additional status details as to why the listing isn’t synced and steps that can be taken to fix it.

submitted and synced listing status

unit Quiz
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    Error Success Question 1 of 2

    How can you tell if a publisher is a Dual Sync publisher or a Submission publisher? (Select all that apply)

    Error Success Question 2 of 2

    True or False: Yext submits data to Dual Sync publisher via API Calls?

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