How to Navigate the Knowledge Graph | Yext Hitchhikers Platform

What You’ll Learn

In this section, you will learn:

  • How to navigate around the Knowledge Graph
  • Common UI elements
  • Common terms

Welcome to the Knowledge Graph

The Knowledge Graph is where all of the entities pertaining to your brand are stored. The Knowledge Graph is the core of the Yext platform and understanding how to navigate it is critical to your success in Yext.

Let’s take a tour through the pages you’ll see under the Knowledge Graph section of the navigation bar.


The Entities page is the first screen you’ll see. This is where you can search and filter for your entities, as well as take actions like uploading entities, exporting entities, or assigning services. The left-side navigation helps you to know more about the entities in your Knowledge Graph at a glance, while also being able to quick-filter to entities.

Entities page overview under the Knowledge Graph

Entity Edit: Entity Edit is where you will land when you click into a single entity or select multiple entities to bulk edit. This is where you can see and edit an entity’s field values, or do things like schedule updates or manage Multi-Language Profiles.

Click into a single entity or bulk-edit a set of entities to see Entity Edit


Assets are a way to store a library of shared, pre-approved content in Yext. You can store assets for photos, text, videos, or any custom field types easily. Once in the library, the asset can be used in a variety of places throughout the platform, including on entities in the Knowledge Graph, in entity templates, in review responses, in social posts, and more. You’ll learn more about this in the Assets module .

Assets are shared content stored in Yext under the Knowledge Graph


Suggestions will help you fill out your Knowledge Graph with the most accurate, fresh information by surfacing suggested edits to your data from external sources like Google and Facebook (if you use Yext Listings), as well as your own users if you enable them to do so via Content Approvals. You’ll learn more about this in the Content Approvals and Suggestions module .

Suggestions lets other users suggest edits to your entities which you can review


A Connector is anything that takes data from a source and transforms it into entities in the Knowledge Graph. A source can be things like the Yext Site Crawler, an App like Google Merchant Center or Zendesk, or an API. You’ll learn more about this in the Data Connectors module .

Suggestions lets other users suggest edits to your entities which you can review


Click Configuration under Knowledge Graph. From this page you can manage all of your Knowledge Graph configuration settings, such as adding new entity types, fields, data connectors, and more that we’ll cover throughout the rest of this track.

Click Configuration under Knowledge Graph to expand the Configuration menu

Enhanced Content Lists

Enhanced Content Lists, or ECLs, are a way to send structured data to Listings publishers, such as Google Maps. There are three types of ECLs: Menus, Products & Services, and Bios. You can enable or disable ECL options individually in the Account Features screen, and when enabled, they’ll appear under the Knowledge Graph in the navigation bar.

Don’t sweat ECLs too much — they’re a minor feature in the grand scheme of Yext’s data modeling and will eventually be moved to be native entities in the Knowledge Graph in a future Yext release.

ECL options can be enabled in Account Settings

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