Common Assets Use Cases | Yext Hitchhikers Platform

What You’ll Learn

In this section, you will learn:

Common examples of using Assets
Value of using Assets

Why Use Assets?

There are 2 primary reasons to use assets:

You’re adding the same resource repeatedly throughout the Yext platform and you want to make sure you can quickly and easily apply the content.

Examples:
- Business logo
- Slogans
- Repeated stock imagery
- Templated review responses
- Templated social posts
Think about the content that you or your team adds frequently – add it once and then apply it whenever you need it.
You want to empower field users to make updates and you want to make sure the content is on-brand and easily accessible. In these cases, the content does not need to go through additional approvals.

Examples:
- Promotions
- Featured articles, images, products, or menu items
- Pages cover photos
- Google or Facebook cover photos
- Templated review responses
- Templated social posts
Think about ways you can include more people from your organization to contribute to Yext, empower them to feature the content they think is most relevant to their entities, and get consumers the best information possible.

unit Quiz

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Question 1 of 2

You want to make sure that your insurance agents can feature popular articles (each of which has a URL, photo, title, and short description) written by your corporate content team on their pages. What should you do?

Create text assets with the Article URL and send out a survey to agents asking which one they'd like you to set for them

Create photo assets with the photo of the article and add the URL as the clickthrough URL. Make sure your agents have access to Yext with permissions to update the Featured Articles field with assets.

Create a custom field type for Articles with a URL, Title, Photo and short description, add Article assets, and make sure your agents have the permissions to update the Featured Articles field with assets so they can choose which articles are most relevant to them.

Question 2 of 2

What are the primary reasons to use Assets? (Select all that apply)

To author and edit photos easily

To apply repeated content more quickly

To empower field users to feature pre-approved content in Listings, Pages and Search

To email asset content to other team members

Soon you'll be your brand's hero! 🎓

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