<% user.full_name %>
<% util.level ? util.level.title : '' %>
Explorer Pioneer Apollo Viking Voyager Pathfinder Orion
Points
<% user.points ? user.points.toLocaleString() : 0 %>
Badges
<% util.badgeCount %>
Streaks
Congratulations You've <% util.newestBadge.isCurriculum ? 'completed' : 'earned' %> the
<% util.newestBadge.title %> <% util.newestBadge.isCurriculum ? 'curriculum' : 'badge' %>!
previous
next
Share to Social Media
Linked In Facebook
Status
<% util.level ? util.level.title : '' %>
<% util.level ? util.level.points : '' %>
<% util.nextLevel ? util.nextLevel.title : '' %>
<% util.nextLevel ? util.nextLevel.points : '' %>
Level up! <% util.levelPointsRemaining %> points to go
Level up! <% util.levelPointsRemaining %> points to go
Badges
Completed Hitchhikers Track Completed Knowledge Graph Track Completed Pages Track Completed Page Builder Track Completed Search Backend Track Completed Search Frontend Theme Track Completed Search UI React Track Completed Solution Templates and the Admin Console Track Completed Technical Skills Track Completed Platform Basics Track Completed Listings Track Completed Reviews Track Completed Industry Overview Track Completed Analytics Track Completed Industry Overview & Product Basics Track Completed Multi-Language Experiences Track Completed Chat Track
<% util.expandBadges ? 'Less' : 'More' %>
Playground Accounts
New +
No Playground Accounts
Create Playground +
View Profile
Log Out loading
Mission Complete! 🚀
Congratulations, you’ve completed your first module!

We hope you enjoy exploring the rest of the site. Please don’t forget to leave us feedback - we are constantly looking to improve. Happy Hitchhiking!
Home
Welcome to Hitchhikers! 👋
To learn more about the platform we encourage you to get started by completing the Hitchhikers Program Track and earning your first badge!
Start Here
Close notification
Competitive Intelligence, Search Tracker, and Listings Insights
Arrow Back
Unit 1
Competitive Intelligence Overview
completed
assessment assessment
Module Assessment
completed completed
home

Competitive Intelligence Overview | Yext Hitchhikers Platform

What You’ll Learn

In this section, you will learn:

  • What Competitive Intelligence is in Yext
  • What Search Tracker is
  • How to view Search Tracker metrics on Listings Insights

Overview

Competitive Intelligence is a set of tools to help you understand how your brand performs in search and compares with your local competition. You can use Competitive Intelligence to get insight such as:

  • Your locations’ average star rating, compared to your competitors
  • How you and your competitors show up in search for specific keywords
  • How often your locations appear in search, and where they appear in search results (organic results, local pack, and knowledge panel)

To leverage the data in Competitive Intelligence, you can set up Search Tracker in Yext. This is done by entering the necessary information about your keywords, competitors, and other preferences on your location entities in the Knowledge Graph.

Once Search Tracker is enabled, the metrics about your chosen locations are displayed on the Listings Insights page.

Listings Insights

After Search Tracker is set up, the Search Tracker metrics about all your tracked locations are displayed under Listings > Insights.

Visibility

The Visibility tab displays reports on key metrics for your locations. You can use the filter options at the top of the page to filter the reports by keywords and timeframe. You can also use the Advanced filter options to filter by any other entity criteria (such as region, name, etc.)

Visibility tab on Listings insights

The reports here include your selected locations’ visibility in search results over time, your presence in search compared to the total search volume in your category, your search presence compared to competitors, and your locations’ performance in search for your chosen keywords.

Map

The Map tab displays search data about your tracked locations in a visual and interactive map. You can narrow the results by filtering for keywords and advanced entity criteria.

Map tab on Listings insights

Each icon represents one of your tracked locations, with a score based on how well the location is performing based on your chosen search metric. Hover over each location to see expanded information for a location by different search metrics.

Hover over a location on Listings insights map

View your locations on the map by different search metrics by choosing from the dropdown menu in the upper right of the map.

Choose search metrics to display on the map

Learn More

To learn how to set up Search Tracker, check out the Get Started with Search Tracker and Listings Insights guide.

For an overview of all the Search Tracker metrics displayed on the Listings Insights page, see the Search Tracker Metrics reference documentation.

<% elem.innerText %>