Overview of Listings Sync Process | Yext Hitchhikers Platform
What You’ll Learn
In this section, you will learn:
- An overview of the Listings sync process flow
- How the Listings sync process varies by entity type
Overview of Listings Sync Process
We’ve talked about how Yext sends data to publishers, but let’s back up to the beginning and talk about how a new Listing gets synced in Yext.
Overall, there are 4 steps to the Listings sync process:
- Authentication: this is only for those publishers that require user accounts to manage listing information, like Facebook and Google. Yext will prompt users to link their third-party accounts and authorize Yext to make listings updates on their behalf.
- Search / Match: when applicable, Yext will search the publisher for any existing listings for that entity and match to the best listing for each entity, if one exists.
- Initial Sync: If Yext is matching to an existing listing, Yext will update the listing with information stored in the Knowledge Graph; if no listing exists, Yext will create a new one with the information stored in the Knowledge Graph.
- Ongoing Sync: As data is updated in the Knowledge Graph, Yext will update each publisher and for dual-sync publishers receive ongoing feedback that is surfaced in the platform.
We’ll deep dive into each step in this module.
Before we deep dive into each step, it’s important to understand that the process for syncing listings varies a bit for each publisher and type of Knowledge Network. Technically, Yext has Knowledge Networks for each type of Entity that supports Listings. However, it’s easiest to think about the Knowledge Networks in two larger groups:
- Healthcare Professionals
- Healthcare Facilities
- Financial Professionals
The biggest difference between the two is that we do not have to manage the searching and matching step for Events because Events are temporal and happening every day. We automatically create a new listing for all Events. For location-like entities, we will never automatically create new listings or duplicates without searching for existing listings first.
Overall, here’s a reference table for the differences between Location-Like Listings and Event Listings. We’ll cover more details on some of these differences in later modules but this is a good chart to come back to later.
|Location-Like Listings||Event Listings|
|Launch process is self-serve for brands||Yext Support will handle the matching and searching|
|Has publishers that require authentication|
|Requires Searching / Matching|
|Has publishers that sync in real-time|
|Supports Duplicate Suppression|