Create and Manage Posts | Yext Hitchhikers Platform

Creating Posts

To create posts you will click Listings in the navigation bar and then click Posts.

To get started making a new post, click on the + Add Post button at the top of the page.

This will open the new post modal. From here, you can click All Items under the “Select Entities” step to select the entities you want to post about.

Then, you can select the publishers you would like to send the post to by clicking Select under the “Select Publishers” step and checking the box next to the relevant publishers in the drop-down menu.

Once you select the desired publisher you will see additional options appear based on what the publisher supports. For example, on Google you can add Events or Calls to Action to your post, so those additional fields will appear when you click on the Google icon. For Apple, you will be prompted to add a photo, headline, and Call-To-Action. You will also need to schedule the post at least 3 days in advance. For more information about Apple Showcase Posting, see the Apple Showcase Posting reference documentation.

NOTE: Apple Showcase Posting is only available for US locations.

You can then create the content of your post — including media and the copy of the post. * Note: You can post up to 10 photos at once on Facebook and Instagram.

Embedded Fields

One helpful tool, specifically if you are posting to multiple entities at once is the ability to use Embedded Fields. For example, in the post below you can select Website URL as an embedded field, that will pull the Website field from the entity into the post so it can display the correct website for each entity you are posting to. You can also embed custom fields, or other dynamic fields like address and phone number that may vary from entity to entity.

NOTE: This feature is not available for all publishers.

Scheduling Posts

Once you create the content of your post you can either click Post Now to post the content to the selected publishers. Alternatively, you can schedule posts by clicking on the drop-down arrow next to Post Now and clicking Schedule Post.

This will open a pop-up window where you can select the date and time you’d like to schedule your post for. You also have the option to edit the content of a scheduled post by clicking Edit Post.

Deleting and Copying Posts

If you would like to create a post that is similar to previous post you made, you can click on the three dots next to that post and click Copy in the drop-down menu. This will open the ‘New Post’ flow with the same settings and content of the copied post so you can easily make adjustments to create a new post that way instead of from scratch.

Alternatively, if you need to delete a post you can click Delete in the drop-down menu to delete a post.

Post Engagement

Each post you create will display on the Posts page in chronological order. If you posted the same content to multiple publishers, there will be an individual post object per pubisher so you can see the engagement on each individual post. This will include comments, as well as views and clicks depending on what the publisher supports. You can also add a top-level comment to your post and reply to comments. However, comments and replies are not available for all publishers.

Filtering and Managing Posts

In addition to creating posts, you can also use this page to manage existing posts. The filters on the top of the page allow you to view posts based on a variety of criteria, including:

• Entities: Posts associated with a specific entity or set of entities.
• Content: Posts that contain or do not contain certain content.
• Site: Posts by publisher site.
• Dates: Posts in a specific date range.
• Status: Posts with a specific status, such as Successful Posts, Failed Posts, Scheduled Posts and more.
• Author: Posts made by you in Yext, posts made by you on the publisher site, and posts made by others on the publisher site.