How to Launch on Facebook for Locations | Yext Hitchhikers Platform

What You’ll Learn

In this section, you will learn:

• The required steps to launch on Facebook
• The Facebook Launch Form process

Overview

Google, Facebook, and Apple all require additional steps for launch, and therefore need to be launched individually. Users will submit additional information for these sites and this information will be reviewed by internal teams at Yext to configure the appropriate settings.

To launch on Facebook, you’ll need to connect your Facebook account to Yext and submit the listings launch form to Yext. This unit will detail both of those steps.

Link your Facebook Account

The first step is to link your Facebook account with Yext. For more information on linking your account, see the Authentication and Linked Account unit in the Listings Sync Process module.

Once your account is linked, click Listings in the navigation bar and click All Listings. Then, click on the More Actions button and select Listings Launch from the drop-down menu.

Submit the Facebook Launch Form

Once you click Listings Launch, click on the Facebook icon.

This will open the Facebook Launch form. Include the following information:

1. Select the entities you would like to launch on Facebook.
2. Enter your Facebook Brand Page Details.
   • This is the name and URL of your Brand Pages.
3. Select the desired Brand Settings for your Facebook location pages.
   • This will inform our internal teams on how to standardize your Facebook-specific fields across your entities (e.g., Location Descriptor, Username).

One component of the Brand Settings is the User Actions section, where you can designate how users are able to interact with your Facebook locations pages. The next section provides more details and important considerations to keep in mind for user interactions.

4. Select your Field Settings.

• This allows you to enable or disable the syncing of certain fields from Yext to Facebook. Note that these settings are applied account-wide.

Once you click Request Launch you will see a green checkmark that says Requested.

A ticket will then be submitted to Yext’s internal teams to review and make sure we have all the necessary information.

User Actions

There is a variety of user generated content that is allowed to take place on Facebook. In your launch checklist, you have the option to enable or disable some of this user-generated content.

This includes:

• Allowing users to create text posts on your location pages
  • If you allow this, you can also allow users to create photo and video posts on your location pages.
• Allowing users to directly message your location pages
• Allowing users to tag photos and videos published on your location pages.

More Information

For more specifics on the integration between Facebook and Yext, see the Facebook Integration Overview reference.