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Build Process for Pages| Hitchhikers Platform

What You’ll Learn

In this section, you will learn:

  • The recommended build process for Page Builder pages
  • The standard build process for Custom Developed Pages

Page Builder Development Process

You can build Page Builder pages at your own pace and process, but we thought we’d share how our team likes to think about it.

In general, we break up the build phase into 5 stages:

1. Strategy: We review with the customer what their goals are for the project. What pages should be built? What are the key conversion points on the page? What are the KPIs of the project? What content should be featured? Where is that content coming from?

2. Build: We start to build the page. This includes:

  • Creating the Page Builder template
  • Adding modules to the template
  • Customizing the template, including mapping fields, modifying CSS and HTML
  • Updating Page settings like meta description

3. Testing & QA: We will preview the pages and do full QA, making sure that the content renders as expected and we’ve filled out the content accurately in the Knowledge Graph. We’ll also want to make sure we connect to any custom analytics at this stage and make sure the integration is working as expected.

4. Launch & Integrate: In this phase, we will work with the brand’s team to set up the subdomain and then publish the page live.

5. Post-Launch Ongoing Optimization: It’s not over once the page is published. After that, we will continuously monitor pages and page performance to make optimizations to ultimately drive more conversions. This could also include recommending additional entities to build pages for or adding more templates.

build process page builder

You’ll go through this process in the Pages track as you build Page Builder pages in the challenges.

Custom Development Process

If you choose to build your Pages with Consulting, you will be assigned a Technical Engagement Manager that will handhold you through the whole process. Here’s a preview of what that will look like:

1. Creative: Working with your creative team, agency of record, or our design team to put together designs for the Pages. Our team will ensure that all designs abide by best practices and compliance.

2. Content: Based on the designs, we’ll work with your team to identify what content needs to be collected and how that can be updated on an ongoing basis.

3. Technical: In this phase, we’ll build the Pages and work on all of the technical integrations.

4. Analytics: We’ll work to integrate any analytics suite that you need and test that integration.

5. Pre-Launch: We’ll work through our Pre-Launch checklist with your team to make sure that all bases are covered from a design, content, and SEO perspective.

6. Launch: We’ll work with your team to set up the subdomain and publish the pages live.

7. Post Launch Ongoing Optimizations: It’s not over once the page is published. After that, we will continuously monitor pages and page performance to make optimizations to ultimately drive more conversions. This could also include recommending additional entities to build pages for or adding more templates.

build process custom dev

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    Error Success Question 1 of 2

    True or false: Once you publish your Pages, you are done.

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    What are the 5 stages for Page Builder development that we would recommend?

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