Reviews Competitive Intelligence
What You’ll Learn
In this section, you will learn:
- Why it’s important to track your competition
- How Reviews Competitive Intelligence helps you track your competitors
- How to set up Reviews Competitive Intelligence
- Where to view your competitors’ star ratings
Introduction to Reviews Competitive Intelligence
Understanding the context of your ratings is as important as the actual ratings themselves. A star rating of 3.5 is great if your nearest competitors average 2.5 stars, but that same 3.5 may need some help if your competition averages a 4.
Your star rating plays a major impact on your customer perception and your ranking in search. In order to fully understand your reputation, it’s critical to understand how your reviews stack up against the competition.
That’s where Yext’s Reviews Competitive Intelligence can help. Reviews Competitive Intelligence helps you to track named competitors and their star ratings on Google, Facebook, and TripAdvisor.
Yext will track up to 5 competitors for each location. These can be input globally if you want to track the same competitors at all locations, or you can pick different competitors for each individual location.
Note: These competitors are the same that you choose for the Search Tracker.
For each of your locations, we will find the competitor location that is the closest and pull that star rating. When looking at overall average rating for a competitor, this rating will not be the average rating for all of their locations; rather it will only include the locations that are nearest to your locations. These are the locations that are critical for your customers and search engines when choosing your brand.
Note: This review data is pulled directly from Google, Facebook, and TripAdvisor. They are NOT being shared within Yext accounts.
How to Set-up Reviews Competitive Intelligence
To set up your competitors you will need to enter competitors into the Knowledge Graph.
You can either choose to enter the competitors for an individual entity (any location-like entity such as location, restaurant, healthcare professional, hotel, etc.) or you can use the checkboxes to select entities in bulk.
Once you have navigated to the entity edit page you will need to scroll to the bottom until you reach the Competitors section.
In the competitors section you can simply add the competitor name and competitor website for each competitor you want tracked for the selected location(s).
The website does not need to be for any specific location, it can simply be the corporate website such as www.competitorname.com.
Once you have entered and saved these competitors Yext will begin pulling the review rating for these competitive locations. This process can take up to 2 weeks to backfill data and Yext will automatically scan for new data every 3 months.
Where to View Competitor Star Rating
There are a few different ways to view your competitors’ star rating. The easiest way is in the Reviews Overview tab.
Reviews Overview Tab
The Reviews Overview Tab is a pre-built dashboard that will automatically show your competitors average rating for Google, Facebook, and TripAdvisor. This page is easily filterable by entity by using the filters in the top navigation.
Analytics Dashboard Pre-built Insights
If you want to add the metrics to your own dashboard this is easy to do using pre-built Insights. Once you are on the dashboard you want to add them to you simply click the Configure button in the top right corner or the Add Another Insight link at the bottom of the dashboard. From there you can select Facebook Competitor Average Rating, Google Competitor Average Rating, or TripAdvisor Competitor Average Rating.
Adding these Insights to dashboards is useful if you want to set up notifications or share them with other team members.