Answers Reports - "Unknown" search term

Hi @Michael_Peralta

I am using an Answers report in Report Builder and I am seeing 600+ searches for the term “Unknown” – do we know why or what that means? I assume it is not the phrase “unknown” and this is a default.

See screenshot here:


Hey @Alyssa_Hubbard4, thanks for your question!

This actually is the default behavior for any Searches that are initiated with a blank Search Term so in your example this means that 641 Searches were triggered with no Search Term entered.

Let me know if you have any questions.


Hi Mike,

As a follow up I was curious how it would be possible for clicks to be attributed to unknown (blank) search terms in universal search if no results are displayed by default like they are in vertical search?

Currently it isn’t.

If you’re seeing Clicks related to an Unknown Search Term that means those searches were run from a Vertical Search not a Universal Search.

Hope this helps!


For these “Unknown” searches, would it be helpful if a client wanted to add structured data to those searches?

Hi Tiffany,

I am not sure I understand your question entirely. Could you clarify? Do you mean setting up Default Initial Search?