Conversion Tracking Value Guidance

Hi,

Two questions.

I have had customers (in financial Services) ask about the values one should use for conversion tracking! Do we have anything beyond what is in the templated spreadsheet that breaks down (per vertical) how best to calculate the values with examples? I know each companies math will be different, but the more examples I can provide the better.

Also, is there a way to provide examples on how to break down percentages in a way that would help individuals fill out this spreadsheet? my customer and I were struggling on the best way to break down the % values.


TY!