Introduction | Yext Hitchhikers Platform

Yext Search provides the tools you need to answer your users’ questions on your website, in your app, or anywhere else people are searching. Build amazing AI-powered search experiences based on natural language understanding and using a multi-algorithm approach.

This guide will walk you through the entire process of creating an AI-powered search experience. It serves as a checklist and best-practices guide to help you implement a robust and effective search solution.

Review the linked resources for a more in-depth look at the concepts in this guide. For comprehensive contextual training, check out the Search Backend , Search Frontend Theme , and Search UI React tracks.

A Yext Search experience has three main components:

  • Yext Knowledge Graph: The central index that stores all your data
  • Search Backend: The configuration that dictates how algorithms find and rank results
  • Search Frontend: The visual structure that displays results to users

At a high level, the steps to build a Search experience are as follows:

  1. Determine the strategy and scope of your Search experience
  2. Collect your data and add it to the Yext platform
  3. Set up the Search backend configuration to query your content
  4. Set up the Search frontend to display that content
  5. QA the Search experience
  6. Integrate onto your site and launch
  7. Monitor and optimize the experience post-launch

Getting Started

The first thing you need is a Yext account. If you are not yet a Yext customer, create a playground account via Hitchhikers.

Consider a Solution Template: For a quick start, apply a solution template . It provides a pre-built framework with entity types and fields, a Search configuration, and a frontend site.

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Warning
If you are using an existing account, do not apply templates that affect the entity schema unless you are sure they won’t interfere with existing configurations.