Introduction| Hitchhikers Platform

light bulb
This guide assumes that you have an account with Answers and have applied a Solution Template to get started. Don’t have an account? Sign up for a free trial here or create a playground account from your Hitchhikers Profile.


This guide will walk you through how to build your Answers Experience in just a few steps. If you love it and want to take it live, we recommend proceeding with the Answers Deployment Guide.

Before you get started, get to know your account a little and take a tour.

  • Answers: Answers is a multi-algorithm Search engine that sits on top of the Knowledge Graph. In the Answers tab, you can view the Overview screen, which is a powerful way to understand the value that your Answers Experience is driving to your business, and the Experiences tab tab to dive deeper into each experience and manage your Search Configuration. You’ll learn all about this in Steps 1 and 4.

  • The Knowledge Graph: This is where you can manage all of the Entities and content about your brand that feed into your Answers Experience. Your account will come with some out-of-the-box entities as a starting point. One of the most important things you can do is keep your content up-to-date. You’ll learn more about how you can update entities in steps 2 and 3.

  • Pages: In the Pages tab, you can manage the frontend of your Answers experience results page. This is where you modify things like styling, result cards or vertical layouts.

These products work together to help you build an amazing search experience – the Search Configuration and Answers Algorithm help to determine how results are selected and the frontend determines how results are displayed. Both sit on top of the Knowledge Graph.

diagram backend frontend

Now that you’re familiar with the key parts of the platform, we’re going to walk you through how to build out your Answers experience. You can follow along with your own brand info, or we’ll provide you with demo data from our fictional (yet beloved) training brand Turtlehead Tacos.

While this guide will include every step you need to know to setup your experience, along the way we’ll link out to deep-dive trainings on each topic if you want to keep learning.

Let’s Get Started!