Step 4: View Search Tracker Data on Listings Insights

Once you complete Search Tracker setup, the data pulled in by Search Tracker lives on Listings Insights. Get there by going to Listings > Insights in the navigation bar.

Listings Insights can be viewed with individual reports on the Visibility tab, or geographically on the Map tab. In addition to the reports on Listings Insights, you can also use Search Tracker metrics to build your own custom reports in Report Builder.

Metrics Overview

The reports on Listings Insights use a variety of Search Tracker metrics to display data. These metrics are based on different types of search results that appear on search results pages:

  • Knowledge Card: A separate panel with featured information about a search
  • Local Pack: A panel of local business listings that appears in response to search queries, based on the browser location of the user
  • Organic Results: Standard blue-link results, not including ads
  • Ads: Promoted blue-link results that are surfaced at the top of the SERP

Learn More

Learn more about the metrics used on Listings Insights in the Search Tracker Metrics reference.

For in-depth information on Listings Insights, see the Listings Insights reference.