Search Tracker Metrics | Yext Hitchhikers Platform

Ad Matches

Description: The total number of ads matched to the location or one of its competitors.

Request ID: IST_AD_MATCHES

Response ID: Ad Matches

Data Type: Integer

Example Response Value 1

Example Response {"Ad Matches": 1, "day": "2017-03-03"}

Compatible Dimensions

WEEK_NUMBER
WEEKS
ACCOUNT_IDS
FOLDER_NAMES
LOCATION_NAMES
MONTHS_RETAIL

Ad Presence

Description: The percentage of searches in which at least one ad appeared for the location or one of its competitors.

Request ID: IST_AD_PRESENCE

Response ID: Ad Presence

Data Type: Float

Example Response Value 100

Example Response {"Ad Presence": 100.0, "day": "2017-03-03"}

Compatible Dimensions

WEEK_NUMBER
WEEKS
ACCOUNT_IDS
FOLDER_NAMES
LOCATION_NAMES
MONTHS_RETAIL

Average First Local Pack Match Position

Description: The average position of the first match in the local pack in the search engine results page if one exists.

Request ID: IST_AVERAGE_FIRST_LOCAL_PACK_MATCH_POSITION

Response ID: Average First Local Pack Match Position

Data Type: Float

Example Response Value 0

Example Response {"day": "2017-03-07", "Average First Local Pack Match Position": 0.0}

Compatible Dimensions

WEEK_NUMBER
WEEKS
ACCOUNT_IDS
FOLDER_NAMES
LOCATION_NAMES
MONTHS_RETAIL

Average First Match Position

Description: The average position of the first match in either the local pack or organic results in the search engine results page if one exists.

Request ID: IST_AVERAGE_FIRST_MATCH_POSITION

Response ID: Average First Match Position

Data Type: Float

Example Response Value 0

Example Response {"Average First Match Position": 0.0, "day": "2017-03-07"}

Compatible Dimensions

WEEK_NUMBER
WEEKS
ACCOUNT_IDS
FOLDER_NAMES
LOCATION_NAMES
MONTHS_RETAIL

Average First Organic Match Position

Description: The average position of the first match in the organic results in the search engine results page if one exists.

Request ID: IST_AVERAGE_FIRST_ORGANIC_MATCH_POSITION

Response ID: Average First Organic Match Position

Data Type: Float

Example Response Value 2.6

Example Response {"day": "2017-03-07", "Average First Organic Match Position": 2.6}

Compatible Dimensions

WEEK_NUMBER
WEEKS
ACCOUNT_IDS
FOLDER_NAMES
LOCATION_NAMES
MONTHS_RETAIL

Average Local Pack Number of Results

Description: The average number of results in the local pack when it appears in a search engine results page.

Request ID: IST_AVERAGE_LOCAL_PACK_NUMBER_OF_RESULTS

Response ID: Average Local Pack Number of Results

Data Type: Float

Example Response Value 3.71

Example Response {"Average Local Pack Number of Results": 3.71, "day": "2017-03-07"}

Compatible Dimensions

WEEK_NUMBER
WEEKS
ACCOUNT_IDS
FOLDER_NAMES
LOCATION_NAMES
MONTHS_RETAIL

Average Local Pack Position

Description: The average position of the local pack when it appears in a search engine results page.

Request ID: IST_AVERAGE_LOCAL_PACK_POSITION

Response ID: Average Local Pack Position

Data Type: Float

Example Response Value 1.28

Example Response {"Average Local Pack Position": 1.28, "day": "2017-03-07"}

Compatible Dimensions

WEEK_NUMBER
WEEKS
ACCOUNT_IDS
FOLDER_NAMES
LOCATION_NAMES
MONTHS_RETAIL

Event Matches per Search

Description: Matches per Search for Events.

Request ID: ST_EVENT_MATCHES_PER_SEARCH

Response ID: Event Matches per Search

Data Type: Float

Example Response Value 0.5

Example Response {"day": "2018-05-15", "Event Matches per Search": 0.5}

Compatible Dimensions

WEEK_NUMBER
WEEKS
ACCOUNT_IDS
FOLDER_NAMES
LOCATION_NAMES
MONTHS_RETAIL

Event Rich Snippet Presence

Description: The percentage of time your event appeared in an event rich result when one was shown.

Request ID: ST_EVENT_RICH_RESULT_PRESENCE

Response ID: Event Rich Snippet Presence

Data Type: Float

Example Response Value 0

Example Response {"Event Rich Snippet Presence": 0.0, "day": "2018-05-15"}

Compatible Dimensions

WEEK_NUMBER
WEEKS
ACCOUNT_IDS
FOLDER_NAMES
LOCATION_NAMES
MONTHS_RETAIL

Description: Share of Intelligent Search for your Events.

Request ID: ST_EVENT_SHARE_OF_INTELLIGENT_SEARCH

Response ID: Event Share of Intelligent Search

Data Type: Float

Example Response Value 18.81

Example Response {"day": "2018-05-15", "Event Share of Intelligent Search": 18.81}

Compatible Dimensions

WEEK_NUMBER
WEEKS
ACCOUNT_IDS
FOLDER_NAMES
LOCATION_NAMES
MONTHS_RETAIL

Knowledge Card Existed

Description: The percentage of times a knowledge card showed up in search results.

Request ID: IST_KNOWLEDGE_CARD_EXISTED

Response ID: Knowledge Card Existed

Data Type: Integer

Example Response Value 10

Example Response {"day": "2017-03-07", "Knowledge Card Existed": 10}

Compatible Dimensions

WEEK_NUMBER
WEEKS
ACCOUNT_IDS
FOLDER_NAMES
LOCATION_NAMES
MONTHS_RETAIL

Local Pack Existed

Description: The percentage of times a local pack showed up in search results.

Request ID: IST_LOCAL_PACK_EXISTED

Response ID: Local Pack Existed

Data Type: Integer

Example Response Value 9

Example Response {"Local Pack Existed": 9, "day": "2017-03-07"}

Compatible Dimensions

WEEK_NUMBER
WEEKS
ACCOUNT_IDS
FOLDER_NAMES
LOCATION_NAMES
MONTHS_RETAIL

Local Pack Presence

Description: The percentage of times your business appears in a local pack when one was shown.

Request ID: IST_LOCAL_PACK_PRESENCE

Response ID: Local Pack Presence

Data Type: Float

Example Response Value 0

Example Response {"Local Pack Presence": 0.0, "day": "2017-03-07"}

Compatible Dimensions

WEEK_NUMBER
WEEKS
ACCOUNT_IDS
FOLDER_NAMES
LOCATION_NAMES
MONTHS_RETAIL

Description: The share of search for all local pack matches in the search engine results page.

Request ID: IST_LOCAL_PACK_SHARE_OF_SEARCH

Response ID: Local Pack Share of Search

Data Type: Float

Example Response Value 0

Example Response {"Local Pack Share of Search": 0.0, "day": "2017-03-07"}

Compatible Dimensions

WEEK_NUMBER
WEEKS
ACCOUNT_IDS
FOLDER_NAMES
LOCATION_NAMES
MONTHS_RETAIL

Matches per Search

Description: The total number of matches on the first page of the search engine results.

Request ID: IST_MATCHES_PER_SEARCH

Response ID: Matches per Search

Data Type: Float

Example Response Value 1.28

Example Response {"Matches per Search": 1.28, "day": "2019-01-04"}

Compatible Dimensions

WEEK_NUMBER
WEEKS
ACCOUNT_IDS
FOLDER_NAMES
LOCATION_NAMES
MONTHS_RETAIL

Description: The share of search for all organic matches in the search engine results page.

Request ID: IST_ORGANIC_SHARE_OF_SEARCH

Response ID: Organic Share of Search

Data Type: Float

Example Response Value 9.49

Example Response {"Organic Share of Search": 9.49, "day": "2017-03-07"}

Compatible Dimensions

WEEK_NUMBER
WEEKS
ACCOUNT_IDS
FOLDER_NAMES
LOCATION_NAMES
MONTHS_RETAIL

Search Requests

Description: The number of search requests that were successfully analyzed.

Request ID: IST_SEARCH_REQUESTS

Response ID: Search Requests

Data Type: Integer

Example Response Value 75

Example Response {"day": "2017-03-07", "Search Requests": 75}

Compatible Dimensions

WEEK_NUMBER
WEEKS
ACCOUNT_IDS
FOLDER_NAMES
LOCATION_NAMES
MONTHS_RETAIL

Description: The share of search for all matches in the search engine results page. Request ID: IST_SHARE_OF_INTELLIGENT_SEARCH

Response ID: Share of Intelligent Search

Data Type: Float

Example Response Value 12.24

Example Response {"Share of Intelligent Search": 12.24, "day": "2017-03-07"}

Compatible Dimensions

WEEK_NUMBER
WEEKS
ACCOUNT_IDS
FOLDER_NAMES
LOCATION_NAMES
MONTHS_RETAIL

Total Matches

Description: The total number of matches on the first page of the search engine results.

Request ID: IST_TOTAL_MATCHES

Response ID: Total Matches

Data Type: Integer

Example Response Value 1297

Example Response {"Total Matches": 1297, "day": "2019-01-04"}

Compatible Dimensions

WEEK_NUMBER
WEEKS
ACCOUNT_IDS
FOLDER_NAMES
LOCATION_NAMES
MONTHS_RETAIL

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