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Step 4: View Search Tracker Data on Listings Insights
Once you complete Search Tracker setup, the data pulled in by Search Tracker lives on Listings Insights. Get there by going to Listings > Insights in the navigation bar.
Listings Insights can be viewed with individual reports on the Visibility tab, or geographically on the Map tab. In addition to the reports on Listings Insights, you can also use Search Tracker metrics to build your own custom reports in Report Builder.
Metrics Overview
The reports on Listings Insights use a variety of Search Tracker metrics to display data. These metrics are based on different types of search results that appear on search results pages:
- Knowledge Card: A separate panel with featured information about a search
- Local Pack: A panel of local business listings that appears in response to search queries, based on the browser location of the user
- Organic Results: Standard blue-link results, not including ads
- Ads: Promoted blue-link results that are surfaced at the top of the SERP
Learn more about the metrics used on Listings Insights in the Search Tracker Metrics reference.
Visibility
The Visibility tab displays reports on key metrics for your locations. You can use the filter options at the top of the page to filter the reports by keywords and timeframe. You can also use the Advanced filter options to filter by any other entity criteria (such as region, name, etc.)
The reports here include your selected locations’ visibility in search results over time, your presence in search compared to the total search volume in your category, your search presence compared to competitors, and your locations’ performance in search for your chosen keywords.
Visibility
This report combines three metrics to provide a holistic view of how your locations are performing in search over time:
- Share of Intelligent Search: the overall likelihood of one of your locations being clicked in search results, based on the type of search result and the position on the results page. This is the main line on the graph.
- Average First Match Position: on average, where the first result for one of your tracked locations appears on a search results page
- Average Local Pack Position: on average, where results for your tracked locations appear within the local pack results
You can also use the Breakdown by competitor toggle to compare your Share of Intelligent Search metric with individual competitors that you listed during Search Tracker setup. If this toggle is not selected, all competitor data will be compiled into an average.
Your Presence
This report uses the Share of Intelligent Search and Total Matches metrics (with a percentage of how each has changed in the selected timeframe) to show how your locations are performing in search compared to the total search opportunity in your category.
By default, this report groups your locations by folder. Use the dropdown in the top right of the report to group your locations by Label, State, or display by individual Entity.
Competitor Presence
This report uses Share of Intelligent Search and Total Matches filtered to only local pack results, to compare your presence to your chosen competitors for the specified timeframe. This report looks at all your tracked locations in aggregate.
Your Keyword Performance
This report displays the performance of your chosen tracked keywords, based on these metrics:
Map
The Map tab of Listings Insights displays search data about your tracked locations in a visual and interactive map. You can narrow the results by filtering for keywords and advanced entity criteria.
View your locations on the map by different search metrics by choosing from the dropdown menu in the upper right of the map. Choose to display your locations based on one of these metrics:
- Average First Match Position
- Average Local Pack Position
- Share of Intelligent Search
- Organic Share of Search
- Local Pack Share of Search
Each icon on the map represents one of your tracked locations, with data to indicate on how well the location is performing based on your chosen metric. Hover over each location to see expanded information and data on the other available metrics.
